Process innovation is assumed to require a more intrinsic rethinking of business processes, which is typically a creative process. Nevertheless, in this creative, prolific process, there can be artifacts derived from rational practices that are capable to provide insightful recommendations. In this work, the authors claim that an event log, a file that registers the execution of the relevant business processes, can be the source of such an artifact. They describe the fundamental elements of two problem formulations, namely the set of alternatives; the set of potential actions that the decision-maker may undertake; the set of points of view (dimensions) from which the potential actions are observed, analyzed, evaluated, compared, etc.; and the problem statement (what is expected to be done with the alternatives) for two cases.