“…While some of the studies are qualitative research that outline managerial issues for geographic expansions (Greening et al, 1996;Barringer and Greening, 1998), most previous studies concentrate on the various performance effects of geographic expansion, such as profitability, risk diversification, operational efficiency, firm growth, market share, and service quality (Nayyar, 1992;Coleman, 1993;Hughes et al, 1996;Robinson, 1997;Berger and DeYoung, 2001;Smoluk et al, 2003;Emmons et al, 2004). However, this study considers a firm's first geographic expansion as one unique type of strategic action Journal of Business Research 60 (2007) 388 -395 (Chen and Hambrick, 1995;BarNir et al, 2003) and proceeds to investigate the antecedents of such expansion behavior.…”