Business Strategies in the Emerging Markets

Shah, Ali

doi:10.1080/10599231.2011.616143

Cited by 22 publications

(9 citation statements)

References 5 publications

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“…This is because of China's size, rising economic influence, and rich history and culture. Indeed, due to its industrial and economic power, China is described as the "mother" of emerging economies (Hilt, 2006;Shah, 2012). Pistrui, Huang, Oksoy, Jing, and Welsch (2001) conclude that Chinese businesses led by women are unique and worthy of more study as they are microcosms within themselves.…”

Section: Introductionmentioning

confidence: 99%

Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs' Firm Performance

Welsh

Kaciak

Memili

et al. 2017

Journal of Global Marketing

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Section: Introductionmentioning

confidence: 99%

Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs' Firm Performance

Welsh

Kaciak

Memili

et al. 2017

Journal of Global Marketing

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“…Affordability relates to the purchasing power of consumers, which refers to their financial ability to purchase and pay for a product or service (Dodd, 2015; Shah, 2012). In relation to affordability, when marketing financial services, financial services operators need to develop financial services that are tailored to meet the needs of these consumers, which takes into consideration their economic status, inconsistent or low income, inadequate education and lack of exposure.…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing bank services to financially vulnerable customers: evidence from an emerging economy

Mogaji

Adeola

Hinson

et al. 2021

IJBM

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PurposeThis study aims to explore how banks in Nigeria are marketing financial services to financially vulnerable customers.Design/methodology/approachA multiple case study research strategy was used to analyse three commercial banks and two microfinance banks. Data were collected using semi-structured interviews with the banks' directors as well as from banks' published annual reports and archival images.FindingsThe study reveals that Nigerian banks develop different product development portfolios, adopt innovative traditional marketing schemes and apply inclusive technologies to reach and extend services to the unbanked and financially vulnerable customers in the society.Research limitations/implicationsBanks should focus on consumer engagement through the proactive development of technologies and employ innovative marketing methods. Customers' banking experiences can be enhanced if banks communicate with and educate customers about technological modes of engagement. In addition, financial service transaction support and financial literacy education can assist banks in marketing their services to financially vulnerable customers, in mutually beneficial ways.Originality/valueThis study shows how financial service operators' market and extend their services to financially vulnerable customers in emerging markets. It empirically establishes the importance of financial services to financially excluded customers.

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“…In low-income developing countries the rate of marketing and distribution of Fast Moving Consumer Goods (FMCG) continues to grow [31]. Throughout Asia, the resultant plastic waste is exacerbated by single-use 'sachet' size product distribution directed towards low socio-economic communities and low-income families who buy most of their food in small daily portions [32][33][34][35]. Sachets are single-use packets made of plastic and aluminium that form a large portion of the FMCGs market [36,37].…”

Section: Introductionmentioning

confidence: 99%

Ocean plastic crisis—Mental models of plastic pollution from remote Indonesian coastal communities

et al. 2020

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The crisis facing the world's oceans from plastics is well documented, yet there is little knowledge of the perspectives, experiences and options of the coastal communities facing overwhelming quantities of plastics on their beaches and in their fishing waters. In emerging economies such as those in the Coral Triangle, the communities affected are among the poorest of their countries. To understand the consequences of ocean plastic pollution in coastal regions, through the eyes of local people, this study examines the knowledge, use, disposal and local consequences of single use plastics in remote island communities in two archipelagos of southern Sulawesi, Indonesia. Using mixed methods-a survey of plastic literacy and behaviour, household interviews about purchasing and disposal, and focus group discussions to generate shared mental models-we identify a complex set of factors contributing to extensive plastic leakage into the marine environment. The rising standard of living has allowed people in low resource, remote communities to buy more single-use plastic items than they could before. Meanwhile complex geography and minimal collection services make waste management a difficult issue, and leave the communities themselves to shoulder the impacts of the ocean plastic crisis. Although plastic literacy is low, there is little the coastal communities can do unless presented with better choice architecture both on the supply side and in disposal options. Our results suggest that for such coastal communities improved waste disposal is urgent. Responsible supply chains and non-plastic alternatives are needed. Producers and manufacturers can no longer focus only on low-cost packaged products, without taking responsibility for the outcomes. Without access to biodegradable, environmentally friendly products, and a circular plastic system, coastal communities and surrounding marine ecosystems will continue to be inundated in plastic waste.

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Business Strategies in the Emerging Markets

Cited by 22 publications

References 5 publications

Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs' Firm Performance

Work-Family Balance and Marketing Capabilities as Determinants of Chinese Women Entrepreneurs' Firm Performance

Marketing bank services to financially vulnerable customers: evidence from an emerging economy

Ocean plastic crisis—Mental models of plastic pollution from remote Indonesian coastal communities

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