Business Strategy, Marketing Competency and Strategy Implementation Issues among Small Businesses in Malaysia: Towards a Research Agenda

Abstract

A small business is one of the principles driving force in the development of a country including Malaysia. It is considered as a backbone for the economic development. In addition, this sector also helps to boost the gross domestic product (GDP), a source of products innovation, and creating more job opportunities. While these institutions are recognized in their contribution to the development of the economy, the study on small business is still unable to attract much research attention, particularly in the context of Malaysia especially on business strategy, marketing competency, and strategy implementation. This paper reviews previous works on small businesses in Malaysia, identify those issues and offer suggestions for future research.