1997
DOI: 10.1049/esej:19970405
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Business success, marketing and the engineer

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Cited by 8 publications
(3 citation statements)
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“…In this wise, the process involves a search for an appropriate technology, followed by implementation in the organisation, its adoption, leading, if it works, to the desired goal. Of course, the schematic diagram of figure 1 is not meant to indicate that each stage is a logical outcome of the previous (Mirvis 1983, Richardson 1997. In reality, each stage is a risky step and can pose difficulties for the organisation But once a successful implementation of the chosen technology is achieved, the programme can be replicated in other parts of the organisation (Zaltman et al 1973, Eveland 1979, Tornatzky et al 1983).…”
mentioning
confidence: 99%
“…In this wise, the process involves a search for an appropriate technology, followed by implementation in the organisation, its adoption, leading, if it works, to the desired goal. Of course, the schematic diagram of figure 1 is not meant to indicate that each stage is a logical outcome of the previous (Mirvis 1983, Richardson 1997. In reality, each stage is a risky step and can pose difficulties for the organisation But once a successful implementation of the chosen technology is achieved, the programme can be replicated in other parts of the organisation (Zaltman et al 1973, Eveland 1979, Tornatzky et al 1983).…”
mentioning
confidence: 99%
“…They need to have the wider skills outlined above to be able to succeed in this demanding global marketplace. Richardson [1] tells us that:…”
Section: Introductionmentioning
confidence: 99%
“…Customer focus is perceived by some as the most important determinant of business success, and engineers must be prepared to function in the design process accordingly. 1 Concurrent engineering is a recent strategy for managing customer-centered design processes that has been acknowledged by many for its successes.…”
Section: Introductionmentioning
confidence: 99%