Business tourists’ perceptions of nation brands and capital city brands: a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

Abstract

is chair of the IPM's Responsible Tourism SIG, co-chair of the Academy of Marketing's Place Marketing & Branding SIG, and chair of the annual Corfu Symposium on Managing & Marketing Places. She researches and publishes on matters related to various aspects of place marketing, management, branding, and tourism, and is particularly interested in issues of place identity, representation, and perception.

Contemporary factors influencing association conference attendance

“…Nonetheless, delegates did show a (less important) interest in destinations if they are visiting them the first time (mean= 3.59). This result also relates well with the observation made by Skinner (2017) regarding novel destinations, whereby delegates will be more interested to attend a conference at a destination that they would not visit otherwise (Skinner, 2017). Furthermore, cultural and historic attractions at destination (mean= 3.62) were also considered relatively important (in comparison to other destination-related motivators).…”

“…The destination acts as a significant motivator for the conference delegate (Skinner, 2017) and a number of destination-related variables have been identified as important factors in influencing conference attendance (Mair et al, 2018). Conference facilities have frequently been highlighted as important (Bernini, 2009;Crouch & Ritchie, 1998;Crouch & Weber, 2002), with special preference given to the 'convention environment' which includes venue and facility-focused attributes (Jung & Tanford, 2017).…”

Collaborative research to enhance a business tourism destination: a case study from Porto

“…Although there's a lack of literature on business tourism, recent years have been fruitful in the emergence of studies embracing interconnected perspectives and diff erent areas of knowledge: geography and comparative studies (Abulibdeh & Zaidan, 2017;Ho & McKercher, 2014;Iacuone & Zarrilli, 2018;Rogerson, 2015aRogerson, , 2015b; economic analysis (Falk & Hagsten, 2018;Jones & Li, 2015;Tsui et al, 2018); sustainability (Mair & Jago, 2010;Rittichainuwat & Mair, 2012;Werner et al, 2017); attendees behaviours and motivations (Colombo & Marques, 2019;Crouch & Louviere, 2004;Lichy & McLeay, 2018;Millán et al, 2016); destination planning and management policies (Alananzeh et al, 2019;Almeida-García, 2018;Carvalho et al, 2018;Huang, 2016;Kitchen, 2017;Lee et al, 2016); transport and accessibility (Borodako & Rudnicki, 2014); destination brand and marketing (Ahn, Hyun et al, 2016;Kim & Jun, 2016;Skinner, 2017).…”

“…Due to the increasing number of business events being held globally and the growing number of candidate cities to host the events, destination managers have to find new ways to increase competitiveness, especially through innovation and creation of complementary activities that enhance the overall business tourism experience (Colombo & Marques, 2019). There seems to be a consensus regarding the importance of the overall tourism experience when it comes to business tourism and business events (Abulibdeh & Zaidan, 2017;Ahn, Hyun et al, 2016;Alananzeh et al, 2019;Falk & Hagsten, 2018;Skinner, 2017). It is important to pay attention not only to the specific destination attributes (e.g.…”

“…Therefore, the possibility of returning in leisure context or even the word-of-mouth promotion reflects the potential of business events for local and/or regional development (Tan & Tsui, 2017;Tsui et al, 2018). Holding business events, especially large ones, plays a crucial role in the international projection of the country and contributes to enhancing the territory as a reference destination (Colombo & Marques, 2019;Draper et al, 2018;Huang, 2016;Skinner, 2017). According to Getz and Page (2016), events, in general, are important for the promotion of a positive destination image, place marketing and co-branding with destination.…”