“…To overcome LOF, MNEs may take economic adaptation strategies (e.g., adjust entry mode, avoid asset-specific investments) (Eden & Miller, 2004;Kostova & Zaheer, 1999;Xu & Shenkar, 2002;Meyer & Thein, 2014) with the purpose of enhancing legitimacy, reducing public visibility as a foreign entity and minimizing the likelihood of being challenged. Besides the economic adaptation practices (Zhao, Park & Zhou, 2014), MNEs are also suggested to adopt social adaptation activities (e.g., CSR activities) (Gardberg & Formbrun, 2006;Zhao, Park & Zhou, 2014) which can help MNEs sustain operations in host countries, and significantly improve and change…”