Buy Domestic? Emerging Food Nationalism in Slovakia

Abstract

In a rapidly globalising world, food nationalism has been the subject of research in many fields. The paper discusses food nationalism, in relation to the social and spatial aspects of consumers' shopping behaviour. According to the results of a two-step cluster analysis, food nationalism has no significant relationship with permanent residence of consumers. Economic status, however, was the only factor to demonstrate a statistically significant relationship between consumers and food nationalism. Compared to unemployed people and pensioners, employed people and entrepreneurs show significantly higher levels of food nationalism. In the study, the assumption that consumers who prefer quality will visit stores with a higher share of domestic food was not confirmed. In contrast, a marginally significant relationship was found between consumer preference for quality and support for domestic producers.

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

“…The study of Spilková (2018) shows that, although the demographic and socioeconomic characteristics of shoppers are still important features of their segmentation, their shopping place or alternative possibilities to acquire food are also among the most important distinguishing factors characterising shoppers. The relationship between preference for different outlets and consumer segmentation is not clearly explained (Pearson et al, 2011;Nilson et al, 2015;Dabija et al, 2018;Najdený et al, 2022;Salvietti et al, 2023). Based on this, the following hypothesis was formulated:…”