Buying Behavior in Online Food Delivery Applications During the Covid-19 Pandemic

Sari, Niken Permata; Bahri,; Ardhi,

doi:10.20473/jraba.v7i1.36182

Cited by 5 publications

(15 citation statements)

References 47 publications

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“…"Purchasing food through OFD services is good", according to one example item (α=0.875). Sari and Khairi (2022) metric of prospective purchases were modified. "I will use an online food delivery application when I want to order food" is one of the example answers (α=0.895).…”

Section: Methodsmentioning

confidence: 99%

GrabFood - The Impact of Electronic Coupons on Consumer’s Purchasing Power

Wei,

Xuan,

Ziru

et al. 2023

APJME

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With the development of Internet technology and the impact of COVID-19, many people are switching from offline platforms to online platforms. Electronic coupons issued by merchants are also growing in popularity. The issue of electronic vouchers makes it more convenient for consumers to shop and provides consumers with more choices. This paper aims to analyze the influence of electronic coupons on consumers' purchasing power. Data were collected 162 GrabFood users’ questionnaires via Google Forms. This study examined whether perceived ease of use, trust, convenience, coupon proneness, social influence, price, and attitude affect consumers’ purchasing power. The findings indicate a positive correlation between purchasing power and factors such as perceived ease of use, trust, price, and attitude. Notably, price exerts the most significant influence on consumers’ purchasing power, followed by attitude. The study reveals that perceived ease of use and social influence play roles in shaping consumers’ purchase intentions through their attitudes. In the context of Grab food, enhancing the ease of use and increasing promotional activities on its social platforms can enhance consumer attitudes towards e-coupons.

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Section: Methodsmentioning

confidence: 99%

GrabFood - The Impact of Electronic Coupons on Consumer’s Purchasing Power

Wei,

Xuan,

Ziru

et al. 2023

APJME

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show abstract

“…(Shin, 2016). Penelitian terdahulu menyatakan bahwa bingkai diskon secara signifikan mempengaruhi reputasi merek (Agmeka et al, 2019), (McKechnie et al, 2012), (Shin, 2016), dan (Sari et al, 2022). Berdasarkan hal tersebut ditetukan hipotesis yaitu:…”

Section: Reputasi Merekunclassified

“…Bingkai diskon meningkatkan minat beli karena dengan bingkai diskon, daya beli masyarakat meningkat dengan harga yang lebih terjangkau (Sari et al, 2022). Maka, semakin tinggi nilai pada bingkai diskon, maka konsumen akan memikirkan pengurangan harga dan keuntungan yang diterima karena mendapatkan produk dengan harga yang lebih terjangkau.…”

Section: Minat Beli Ulangunclassified

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Pengaruh Positif Penggunaan Bingkai Diskon Terhadap Reputasi Merek, Citra Merek, Dan Minat Beli Ulang Di Toko Online Shopee

Lisda Anisa Putri,

Albari Albari

2023

Mutiara

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The growth of e-commerce is increasing over time, it can be seen by the number of e-commerce that have sprung up. Shopee is one of the many e-commerce in Indonesia which has become the e-commerce with the most users in Indonesia. As the largest e-commerce company, marketing strategies play an important role in selling products, introducing products, and attracting consumers. This study aims to determine how influential discount framing as one of the marketing strategy used by Shopee has on brand reputation and brand image. In addition, it also determines whether consumer repurchase interest occurs due to these three factors. This research using a sample of 166 respondents spread across Indonesia. The sampling Technique uses convenience sampling. The analysis using the SEM method and processed using AMOS 24.0. The result of this study showed that there was a positive and significant influence between variables discount frame and brand image, discount frame and brand reputation, brand reputation and brand image, and brand image and repurchase intention. Meanwhile, the discount frame and brand reputation variables obtained results that were not significant in influencing the repurchase intention variable.

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“…The phenomenon of online shopping growth has increased rapidly, becoming the primary choice for many due to its convenience in saving time without the need to physically go to a store. One aspect of this phenomenon is that people living in residential areas often have limited time for cooking, leading many to prefer ordering food online through platforms like GoFood (Sari, Bahri, & Ardhi, 2022). Online ordering systems offer convenience for customers to order their preferred items, and customers can easily track their orders (Giningroem, Setyawati, & Wijayanti, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Attitude and Desire Towards Intention To Use Online Food Delivery

Ramba,

Pratomo

2024

devotion

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This research aims to analyze the influence of perceived usefulness, perceived ease of use, perceived convenience towards attitude then influence the desire and intention to use online food delivery application. The data collection techmique method uses non probability sampling with purposive sampling with google form questionnaire. Data were collected form 210 respondents with criteria of having used online food delivery applications for at least the last three months. The questionnaire with google form which contains 21 statement indicators based on a five-point Likert scale. The analytical method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS). The result showed that perceived usefulness had a positive effect on attitude, perceived ease of use had a positive effect on attitude, but perceived convenience had no effect on attitude. Attitude then had positive effect on desire and desire had a positive effect on intention to use online food delivery. The managerial implication of this research is to evaluate the online food delivery application to continue to improve the usability and ease of application for customers.

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Buying Behavior in Online Food Delivery Applications During the Covid-19 Pandemic

Cited by 5 publications

References 47 publications

GrabFood - The Impact of Electronic Coupons on Consumer’s Purchasing Power

GrabFood - The Impact of Electronic Coupons on Consumer’s Purchasing Power

Pengaruh Positif Penggunaan Bingkai Diskon Terhadap Reputasi Merek, Citra Merek, Dan Minat Beli Ulang Di Toko Online Shopee

The Influence of Attitude and Desire Towards Intention To Use Online Food Delivery

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