Buying impulse triggered by digital media

Lin, Pei-Chun; Lin, Zhou Hern

doi:10.1080/02642069.2013.719887

Cited by 21 publications

(15 citation statements)

References 55 publications

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“…Scarcity is actually the strategic limitation of time, product supply, or any other purchase condition related to the product that passes a message to consumers about the low possibility to buy the desirable product (Aggarwal et al, 2011). The promotional messages on the internet about the supply of products indicate that there is limited availability of product or the product is only accessible within a particular time limit that generate a strong positive impact on consumers (Lin & Lin, 2013). The scarcity messages attract consumers to buy products and services that have a very limited time period (Chung et al, 2017).…”

Section: Scarcity Messagesmentioning

confidence: 99%

Analyzing the Influence of Situational Factors on Online Impulse Buying Behavior: A Study of Pakistani Consumers

Iftikhar

Iqbal

2020

GMSR

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This study seeks to find out online impulse buying behaviour in the Pakistan e-commerce industry by investigating the contributing factors of money availability, time availability, family influence, serendipitous information and scarcity messages towards online impulse buying behaviour. It investigated the mediating role of the urge to buy impulsively between the factors and online impulse buying behaviour. From a sample of 472 students of 4 Pakistani universities, the data was gathered. Moreover, to analyze the data and to test hypotheses, PLS-SEM was employed, which showed money availability, time availability, scarcity messages, serendipitous information, family influence were significantly related to online impulse buying behaviour. The findings will be helpful for e-retailers in creating e-marketing strategies, delivering their promises and generating sales through effectively designing their promotional plans.

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Section: Scarcity Messagesmentioning

confidence: 99%

Analyzing the Influence of Situational Factors on Online Impulse Buying Behavior: A Study of Pakistani Consumers

Iftikhar

Iqbal

2020

GMSR

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“…Prior studies determine that consumers are different in acting impulsively, produce unplanned and unintentional response to stimuli due to their impulse buying tendencies (Amos et al Lin and Lin (2013) found a significant relationship between consumers' impulse buying tendency and UBI. The association between consumers' tendency to impulse purchase and UBIin online context has also been studied in comparison with offline shopping context (Xiang et al 2016).…”

Section: Impulse Buying Tendencymentioning

confidence: 99%

Investigating Online Impulse Buying Behavior In South Asian Context

2021

cibg

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Drawing on the stimulus-organism-response (S-O-R) paradigm this study focuses on online sales promotion, impulse buying tendency and social influence to examine online impulsive buying behavior of online customers of Pakistan. The study further assesses the mediating role of urge to buy impulsively on the relationship of sales promotion, impulse buying tendency, social influence and online impulse buying behavior. A total 576 questionnaires were distributed to students from four universities of using convenience sampling technique. The study has used SPSS (version 21.0) and PLS-SEM (version 3.2.8) for analyzing data at 0.05 critical level. According to the analysis results all the factors including sales promotion, impulse buying tendency and social influence significant influence on online impulse buying behavior. Results revealed the positive impact of targeted constructs on online impulse buying behavior with mediating role of urge to buy impulsively.The study adds new theoretical linkages and empirical evidences on the interaction between by sales promotion, impulse buying tendency, social influence and online impulse buying behavior with theoretical support of S-O-R Model. Moreover, this study is useful for e-marketers in assisting them to develop appropriate policies and customer-driven strategies by addressing customer's online impulse buying behavior in south Asian context.

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“…The limited duration people can use is also known as time pressure [21]. The longer the group purchase time, the less time pressure consumers feel and the more positive emotions consumers will have, and the more time consumers have to choose [22], The greater the pressure of time, the more aggressive the consumer's Internet buying propensity is to increase [23]. Based on the temporal interpretation hierarchy theory, the mechanism of the subjective evaluation of events changing over time is discussed, which provides a basis for human rational decision-making, and the use of specific psychological models for the representation of future events of near time, ie low-level interpretation.…”

Section: B Research Hypothesis 1) Discount Ratementioning

confidence: 99%

Research on the Impact of E-commerce Platform Group Buying Situational Characteristics on Consumer Purchase

Li¹,

Li²,

Chen³

2018

Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)

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To explore the influence of the scenecharacteristics (group purchase duration, discount rate, desire to buy) on the purchase of e-commerce platforms, and provide corresponding guidance for group-merchandising marketing on the e-commerce platform. [Methods] Based on the 35402 pieces of data purchased by a well-known large-scale shopping platform in China, a preliminary analysis of the relationship between variables was conducted using the complex network analysis software GEPHI, and a linear regression model was combined with the customer perceived value theory to verify the discount rate, duration of group purchase, and desire. The effect of the number of purchases on consumer purchases. Conclusion: The study found that: The discount rate, the number of people wanting to buy, and the time of group purchase will have a significant impact on consumers' purchases. Therefore, e-commerce platform merchants should pay attention to this kind of information as much as possible to attract consumers' purchases. Keywords-group purchase time; discount; number of people wanting to buy; GEPHI; regression analysis I. *The research center for Sichuan liquor industry development in Sichuan University of Science& Engineering-the research results of the formation mechanism and cultivation path of marketing dynamic ability of Sichuan wine enterprises (number: CJY17-04)

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Buying impulse triggered by digital media

Cited by 21 publications

References 55 publications

Analyzing the Influence of Situational Factors on Online Impulse Buying Behavior: A Study of Pakistani Consumers

Analyzing the Influence of Situational Factors on Online Impulse Buying Behavior: A Study of Pakistani Consumers

Investigating Online Impulse Buying Behavior In South Asian Context

Research on the Impact of E-commerce Platform Group Buying Situational Characteristics on Consumer Purchase

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