C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers

Castillo-Sotomayor, Sandra; Guimet-Cornejo, Nicholas; Lodeiros-Zubiria, Manuel Luis

doi:10.3390/data8020026

Cited by 3 publications

(3 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Extensive survey data collection is carried out, and the questionnaire distribution channels mainly include online platforms, such as WeChat, QQ, Weibo, and other social software (Leung et al, 2020). Meanwhile, paper questionnaires are released in combination with offline channels, and the collected data is used as the basis for data analysis of the entire study (Castillo-Sotomayor et al, 2023). Then, the corresponding hypotheses are put forward, and the related questionnaire is designed.…”

Section: Methodsmentioning

confidence: 99%

An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China

Zhao,

Yang,

Liang

et al. 2023

Journal of Organizational and End User Computing

View full text Add to dashboard Cite

With the popularity and development of the internet, China's consumer-to-consumer (C2C) electronic commerce (EC) system is favored by consumers. Therefore, understanding the relationship among consumers' trust, perceived benefits (PBs), and purchase intentions (PIs) is of great significance for studying this system. This article proposes the hypothesis of the interaction among the three and designs a questionnaire to explain the application of trust, PB, and PI in China's C2C EC system. The relationship between the sample structure and the variables is analyzed using reliability, validity, correlation, and regression analysis (RA). The experimental analysis results show that the questionnaire's reliability and validity values are higher than 0.8 and 0.75, respectively, indicating that the questionnaire design is qualified, and the data are valid. The rationality of the hypothesis proposed here is verified through correlation analysis and RA. This indicates a significant mutual influence relationship among trust, PB, and PI.

show abstract

Section: Methodsmentioning

confidence: 99%

An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China

Zhao,

Yang,

Liang

et al. 2023

Journal of Organizational and End User Computing

View full text Add to dashboard Cite

show abstract

“…In e-commerce transactions, when consumers cannot touch the product and have difficulty understanding relevant product information, the perceived benefit evaluation mechanism can help consumers identify and select sellers (Castillo-Sotomayor et al, 2023). Consumers will choose sellers with good reputations, believe that the seller has goodwill and integrity, can complete the transaction, form a purchasing intention, and finally take purchasing action (Qu et al, 2022).…”

Section: The Application Of Trust Perceived Benefits and Purchase Int...mentioning

confidence: 99%

Trust, Perceived Benefits, and Purchase Intention in C2C E-Commerce

Pan

Xiong

et al. 2023

Journal of Organizational and End User Computing

View full text Add to dashboard Cite

Consumers in China highly favor the consumer-to-consumer (C2C) e-commerce model, so it is crucial to understand the relationship between consumers' trust in merchants, perceived benefits, and purchase intentions. This article first elaborates on applying trust, perceived benefits, and purchase intention in China's C2C e-commerce model. Then, corresponding hypotheses are proposed, and the questionnaire is designed. Finally, reliability, validity, correlation, and regression analysis are applied to analyze the sample structure and the relationships between various variables. The experimental results show that the reliability and validity detection values are higher than 0.8 and 0.75, respectively, indicating that the reliability and validity of the questionnaire designed are qualified. In the correlation analysis, the hypothesis proposed is validated through correlation coefficients, and the rationality of the hypothesis is further verified through regression analysis.

show abstract

“…At the same time, widespread internet advancements have a significant impact on changes in consumer behavior, particularly the growing trend of online shopping (Octaviani and Sudrajat, 2016). This transformation also alters the role of customers, turning them into partners and collaborators in the C2C digital marketplace (Sotomayor et al, 2022). Supported by the projected growth of e-commerce transactions reaching 572 trillion Indonesian rupiahs by 2023 (Naurah, 2023), this research aims to understand and optimize the impact of this phenomenon in the C2C ecommerce industry in Indonesia, with a focus on the influence of mobile service quality on business actors.…”

Section: Introductionmentioning

confidence: 99%

Validating Dimensions of Mobile Service Quality E-Commerce Consumer to Consumer (C2c) in Indonesia From Seller's Perspective

Pradana,

Parwati,

Ardian

et al. 2024

JAM

View full text Add to dashboard Cite

Along with technological advancement, many sellers in Indonesia have shifted to use digital platform like e-commerce, which is creating potential ecosystem for various e-commerce applications to grow and face intense competition in facilitating direct transactions between consumers (C2C). This study aims to confirm the mobile service quality dimensions of e-commerce on mobile applications. The study adopts a quantitative approach with sellers who are use of popular C2C mobile applications in Indonesia, such as Tokopedia, Shopee, Bukalapak, and TikTok Shop as the population. Sample selection using purposive technique resulted in a sample size of 313 respondents. Testing was conducted using Confirmatory Factor Analysis (CFA) to determine the proposed dimensions of e-commerce mobile application service quality from previous research. The results of the study confirm six factors of mobile service quality in e-commerce applications: Application Design, Reliability, Responsiveness, Trust, Efficiency, and System Availability. Testing with the modified model provides higher fit criteria. ANOVA was used to compare components in each dimension. E-commerce service providers can use the result to improve service quality. These improvements involve refining the application interface, ensuring reliability, responsiveness, security, efficiency, and system availability, aiming to boost user satisfaction, foster continued app usage, and fortify the service provider's reputation.

show abstract

C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers

Cited by 3 publications

References 40 publications

An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China

An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China

Trust, Perceived Benefits, and Purchase Intention in C2C E-Commerce

Validating Dimensions of Mobile Service Quality E-Commerce Consumer to Consumer (C2c) in Indonesia From Seller's Perspective

Contact Info

Product

Resources

About