Star-shaped superplasticizers, which incorporated polyol ester with unsaturated bond at their cores and bore comb-type structures as their arms were synthesized via esterification-copolymerization in aqueous phase from pentaerythritol, acrylic acid (AA), and isopentenyl oxy poly(ethylene glycol ether) (TPEG). The monomer ratios of AA and TPEG were varied and comonomer sodium methallyl sulfonate (SMAS) bearing short side chains was added to regulate the arm structure of star-shaped polycarboxylate superplasticizers (SPCEs). The effects of the SPCEs on cement paste were investigated and the cement dispersion as well as early hydration mechanism were explored. As a main result, SPCEs with SMAS and certain molar ratios for anchoring groups and PEO side-chains in their arm structure exhibited good paste dispersion and fluidity retention, which also delayed the early hydration process and prolonged both the initial and the final setting time.