Các yếu tố tác động đến thái độ của người tiêu dùng TPHCM đối với quảng cáo qua smartphone (Factors Affecting Consumer Attitudes Toward Smartphone Advertising in Ho Chi Minh City)

Khanh, Giao Ha Nam; Dung, Đỗ Thị Thùy

doi:10.2139/ssrn.3688792

SSRN Journal

2017

DOI: 10.2139/ssrn.3688792

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Các yếu tố tác động đến thái độ của người tiêu dùng TPHCM đối với quảng cáo qua smartphone (Factors Affecting Consumer Attitudes Toward Smartphone Advertising in Ho Chi Minh City)

Giao Ha Nam Khanh¹,

Đỗ Thị Thùy Dung²

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Các yếu tố tác động đến thái độ của người tiêu dùng TPHCM đối với quảng cáo qua smartphone (Factors Affecting Consumer Attitudes Toward Smartphone Advertising in Ho Chi Minh City)

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