Cagub-Cawagub’s Ideology in the Jakarta Regional Election Debate 2017 (Through the Vocabulary of a Marginalization)

Abstract

Debate is something important to be researched because through public debate can know the quality of Cagub-cawagub (governor and vice governor candidates) that will be the leader of DKI Jakarta. This study aims to uncover an all-in-one vocabulary used by Cagub-Cawagub in the Jakarta regional election debate in 2017 and uncover the ideology hidden behind the in-use vocabulary. The study used a qualitative-descriptive approach and content analysis method as well as based on critical discourse analysis theory Roger Fawler, et al. The results show that in the debate of DKI Jakarta election, 2017: (1) The vocabulary of the application was used by Cagub-Cawagub in the Jakarta regional election debate 2017 to reveal the ideology through the vocabulary of immutation, mis understanding, just by the way, lack of study, misleading, rude, cussing etc. Secondly, there is only one ideology in Jakarta's regional election debate 2017 seen from the use of the vocabulary of an unidentifying, negative ideology.