This study aims to enhance energy efficiency by reducing parasitic losses in the engine cooling system through a new drive strategy involving a two-stage water pump and a variable electro-fan. The fuel consumption gain analysis focused on a vehicle with average characteristics typical of 1.0L hatchbacks in the Brazilian market and urban driving conditions. The methodology implemented aims to minimize power absorbed by the forced water circulation and thermal rejection, thereby reducing parasitic losses, particularly during low-speed urban driving, without causing air-side heat exchanger saturation. The results show a potential decrease of up to 80% in power absorbed by the cooling system, leading to an estimated fuel consumption saving of approximately 1.4% during urban driving cycles.