Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color

How can Stimuli and Emotions Help Increase Brand Advocacy

“…Finally, the study support once more the S-O-R model (Roschk et al, 2017). The dimensions of website quality (Loureiro, 2015) also demonstrate to be appropriate to the current situation.…”

“…To theoretically support our intent, we start from the theoretical model called S-O-R (stimuliorganism-response) framework. This framework has the following underlying assumptions: i) the environmental stimuli experienced through the experiences (in this case online) are internalized by the organisms (the users of the online tools) developing emotions states; ii) emotional states can be categorized into three main ones, pleasure, arousal and the third which also has a cognitive component relating to the sense of capacity and mastery of experience, i.e., the dominancedesignated state; iii) the response that is usually translated by intention of behaviour, but that in the present study will be the propensity to advocate the brand (Roschk, Loureiro, & Breitsohl, 2017).…”

Your Personal Motivator is with You: A Systematic Review of Mobile Phone Applications Aiming at Increasing Physical Activity

“…Following the guidelines by Roschk et al [104] and Liberati et al [105] for systematic reviews, we conducted a a computerized bibliographic search using the keywords physical activity, exercise, mobile phone application, smartphone applications, self-efficacy, and motivation. Searched databases included EBSCO Business Source Complete, Science Direct, PsycINFO, Springer, PloS ONE, Taylor and Francis, IEEE, Social Science Citation Index, Science Citation Index Expanded, PUBMED, MEDLINE, and Google Scholar [106].…”

Understanding the use of Virtual Reality in Marketing: A text mining-based review

“…The stimuli entered consumers' minds in a traditional retail environment (Eroglu et al, 2001(Eroglu et al, , 2003, but also in the online context (e.g., Dailey, 2004;Griffith, 2005;Kim, Fiore & Lee, 2007). However, the online environment lacks some factors of the offline environment, such as temperature, odour, texture or people (Loureiro & Roschk, 2014;Roschk et al, 2017). These same factors may become stimuli for virtual reality settings, with the evolution of the technology.…”

“…Several studies show that the product/brand stimuli can come from consumers´ experiences in virtual reality (e.g., Verhagen et al, 2014;Bigné et al, 2016;Yeh et al, 2017) with concepts such as attachment, engagement and identity being induced by virtual objects (e.g., Koles & Nagy, 2012;Nagy & Koles, 2014;Grewal, Roggeveen & Nordfalt, 2017), as well as purchase behaviours (Krasonikolakis et al, 2014). Thus, studies on this field tend to apply the S(stimuli)-O(organism)-R(response) framework (Eroglu, Machleit & Davis, 2003;Roschk, Loureiro & Breitsohl, 2017). This framework represents the stimuli (as atmospheric cues) influencing consumers' emotional and cognitive states (organism), which, in turn, result in approach or avoidance behaviour (e.g., intention to stay, revisit, purchase or not).…”