Calidad web en medios digitales: revisión bibliográfica sobre métodos e indicadores de evaluación general y atributos de confianza

Morales-Vargas, Alejandro; Pedraza-Jiménez, Rafael; Codina, Lluís

doi:10.4185/rlcs-2022-1515

Cited by 9 publications

(7 citation statements)

References 30 publications

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“…Analyzing in communication channel the web page Morales et al, (2022), mention that it is a channel more used at present, by which it must meet the basic quality requirements, such as aspects of content, organization, virtual design of the interface and ease of use among others, so according to the results of this research the web page has a low correlation in satisfaction as a communication tool although it is true one of the proposals is that the IES must analyze so that this web page has impact and achieves the satisfaction of the educating caring quality criteria as the authors comment.…”

Section: Discussionmentioning

confidence: 99%

“…For Morales et al (2022), the web is the most used communication channel at present, which is why they must meet the basic quality requirements in aspects such as content, organization, visual design of the interface, and ease of use among others. This need has been maintained regardless of the continuous technological advances experienced such as the social web or the mobile web.…”

Section: Websitementioning

confidence: 99%

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Impact of Online Social Communication on User Satisfaction: An Analysis of The Influence of Social Networks on The Communication Experience of Students in The Educational Institutions of Hidalgo, Mexico

Cabrer,

Benavent,

Rivera

2024

RGSA

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Objective: The objective of the research was to measure the influence that social networks currently used in Higher Education Institutions have as communication channels on student satisfaction. Theoretical Framework: The main topics addressed in this research are relevant to research such as theories of online communication, digital marketing to describe the communication channels used in the Institutions subject to study, in this case, social networks, such as Facebook, Twitter and page website, as well as student satisfaction. Method: The methodology adopted for this research was with a quantitative approach, correlational scope and non-experimental, transectional-correlational research design since it sought to measure the influence of the communication channels currently used by Higher Education institutions in the State of Hidalgo. with the Satisfaction of university students. It was applied to a total sample of 380 students. The statistics applied for this study were non-parametric tests using Kendall's Tau_b coefficient, to determine the correlation that exists between the variables studied. Results and Discussion: The main findings obtained in this research were that the social networks used by the institutions subject to study have not been adequate to achieve total student satisfaction, due to the low correlation coefficient values resulting to a greater extent, which indicates that Social networks must be evaluated and be able to define which is the most suitable for communication and this will also depend on the market segment to which it is directed, in this case take into account that they are students of Higher Education Institutions. Although it is true and according to Silveiro, (2024), mentions that Facebook is considered the leading social network in the world, however, the results of the Facebook research have low correlation parameters for student satisfaction. In this sense, it is worth highlighting that the content that is being viewed on these networks must be verified, since an important aspect to capture attention is the content that is incorporated. Research Implications: The findings of this research contribute to valuable perspectives to improve educational online communication in HEIs. In this sense, the conclusions suggest possible strategies to incorporate appropriate social networks with relevant, clear and precise information, to achieve total student satisfaction, adopting actions that ensure that students can have constant interaction, allowing their perception to be relevant. Originality/Value: The originality of this is given by the focus on the experience of the users of the HEIs of Hidalgo Mexico, since it delves into digital platforms that affect the satisfaction of students in daily academic life, which led to the identification of these communication tools. online to improve student communication and student satisfaction in an educational environment.

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Section: Discussionmentioning

confidence: 99%

Section: Websitementioning

confidence: 99%

Impact of Online Social Communication on User Satisfaction: An Analysis of The Influence of Social Networks on The Communication Experience of Students in The Educational Institutions of Hidalgo, Mexico

Cabrer,

Benavent,

Rivera

2024

RGSA

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“…Specifically in the case of online media, the potential of which is the subject of this work, Morales-Vargas et al (2022) emphasise the pressing need for rigorous and reliable journalism amid the current widespread dissemination of fake news. However, their extensive review of quality indicators in this domain revealed a notable gap, specifically in assessing reliability indicators.…”

Section: Introductionmentioning

confidence: 99%

A Abordagem Estratégica da Qualidade em Jornalismo: Inovação, Tecnologia e Pesquisa Aplicada

Guerra

2023

revistacomsoc

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O presente artigo aborda o tema da qualidade em jornalismo a partir de uma perspectiva estratégica (Paladini, 2005), segundo a qual a qualidade é um esforço organizacional que considera condições e demandas do cenário externo articuladas com as ações internas, desde o planejamento até à entrega do produto final. Para implementar essa perspectiva, será necessário pensar a qualidade em jornalismo para além da concepção majoritariamente focada na avaliação do produto, para a concepção baseada no desenvolvimento de sistemas de gestão da qualidade (SGQ). O SGQ é um conjunto de ações integradas, que alinha a avaliação a diretrizes da gestão editorial, processos de produção e produtos. A implementação dessa proposta requer o investimento em inovação, em dois movimentos complementares, para desenvolver: (a) um SGQ para organizações jornalísticas, que contenha métodos de avaliação com métricas para mensuração de resultados e modelos de gestão editorial, processos e produtos que incorporem os métodos de avaliação e suas métricas; e (b) sistemas informatizados capazes de permitirem a operacionalização do SGQ, através dos recursos tecnológicos disponíveis nos termos do jornalismo estruturado, que explora as potencialidades inscritas no jornalismo digital em base de dados. A abordagem estratégica da qualidade em jornalismo não se viabiliza com o know-how disponível hoje no setor. O investimento em pesquisa aplicada e no desenvolvimento experimental em jornalismo será fundamental para gerar inovação editorial e tecnológica, a fim de operar a transformação requerida para a construção de uma nova inteligência jornalística, capaz de elevar a credibilidade, com dados de qualidade editorial monitoráveis e demonstráveis, e garantir a sustentabilidade do setor, no longo prazo.

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“…A comprehensive study on social media apps and their prospective role in geospatial research by Owuor & Hochmair (2020) sheds light on this aspect. Usability, defined as the achievement of learning objectives with specified resources in a particular environment, and accessibility, which involves adapting the learning environment to suit all learners' needs, are closely interrelated (Morales-Vargas et al, 2022).Romero Martínez et al (2022 previously highlighted that under optimal conditions, information and communication technologies have the potential to expedite, enrich, and deepen knowledge acquisition. Web 2.0 technologies encompass social networking sites, blogs, wikis, video sharing platforms, and hosted service web applications.…”

Section: Introductionmentioning

confidence: 99%

Accessibility and Usability of Social Network for Career Guidiance Among Secondary School Student of Ilorin Metropolis

Ehindero,

Bolaji,

Abdulkareem

2023

NURTURE

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The research investigates the evolving nature of career guidance, analyzing the impact of social networks on students' exposure to diverse career opportunities and information sources. It underscores the shift from traditional, limited career information sources within schools and immediate environments to the vast array of resources available through social networking platforms. The study employs a comprehensive analysis of survey data, exploring respondents' perceptions and acceptance levels regarding the utilization of social networks for career guidance. Statistical analysis reveals an insignificant relationship between social network usage and career guidance among secondary students, prompting a deeper understanding of the complexities surrounding the efficacy of these platforms in guiding career decisions. It was recommended that advocate for enhancing online career guidance resources, fostering collaboration among stakeholders, strengthening digital literacy programs, bridging gaps between social networks and formal career guidance, and encouraging continued research to comprehend the dynamic relationship between social networks and career choices among secondary students.

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Calidad web en medios digitales: revisión bibliográfica sobre métodos e indicadores de evaluación general y atributos de confianza

Cited by 9 publications

References 30 publications

Impact of Online Social Communication on User Satisfaction: An Analysis of The Influence of Social Networks on The Communication Experience of Students in The Educational Institutions of Hidalgo, Mexico

Impact of Online Social Communication on User Satisfaction: An Analysis of The Influence of Social Networks on The Communication Experience of Students in The Educational Institutions of Hidalgo, Mexico

A Abordagem Estratégica da Qualidade em Jornalismo: Inovação, Tecnologia e Pesquisa Aplicada

Accessibility and Usability of Social Network for Career Guidiance Among Secondary School Student of Ilorin Metropolis

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