In the United States and Canada, there has been an increase in the demand for local specialty cut flowers and a corresponding increase in production. To assess the needs of the industry, we electronically surveyed 1098 cut flower producers and handlers in the United States and Canada regarding their current cut flower production and postharvest problems, and customer issues. We received a total of 210 responses, resulting in a 19% response rate. The results showed that the main production problem was insect management; crop timing was the second most important problem and disease management was the third. Crop timing encompasses a range of related issues such as determining the correct harvest stage, harvest windows that are too short, flowering all at once, or lack of control when the crop is ready to harvest. The main postharvest problems were temperature management, hydration, and flower food management. Timing and stem length were the two most mentioned species-specific production issues, with each one listed by 10% or more of the respondents for eight of the total 31 species. Regarding on-farm postharvest handling, hydration and vase life were the two most mentioned issues; they were reported for five and three species, respectively. For postharvest during storage and transport, damage and hydration were the most common issues; these were listed for three species each. The most commonly mentioned customer complaints were vase life and shattering, which were reported for six and two species, respectively. These results will allow researchers and businesses to focus on the major cut flower production and postharvest issues and on crops that are most in need of improvement in North America.