CAM: an achievement model of celebrity

Abstract

This article does partly extend Duckworth’s achievement model and the significance of beauty, which appears to be linked to celebrity achievement. It presents a revised version of the grit model with an added attractiveness feature, labelled CAM (Celebrity Achievement Model), which may be useful when measuring, predicting, or explaining celebrity achievement, including both ‘macro-celebrities’ and ‘micro-celebrities’. Then, the results of a survey study on celebrity attractiveness (N = 183 respondents on 10 celebrities) and another similar study (N = 121 respondents on 55 celebrities) are highlighted. The findings suggest that beauty is moderately linked to higher achievement among celebrities and that rather different celebrities have higher-than-average levels of attractiveness. Celebrity net worth and Instagram following are highly intercorrelated.