Cambridge Analytica � A Case Study

Kanakia, Harshil; Shenoy, Giridhar; Shah, Jimit Mukesh

doi:10.17485/ijst/2019/v12i29/146977

Cited by 8 publications

(3 citation statements)

References 1 publication

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“…In summary, the researcher found social media is all around, giving people who can occupy a lot of media space, always has an advantage, Especially the dominance of political ideas and decision-making according to the policies of political parties, which is consistent with the research results of "Cambridge Analytica: A Case Study" by Kanakia et al [14] study with a scandal involving Cambridge Analytica, Facebook, and the US Elections, where available information was used to deceive and manipulate people in order to change their political views and votes. Cambridge Analytica was found to be using Facebook Data sourced from a Cambridge University professor to work for a US Presidential Candidate.…”

Section: Discussionsupporting

confidence: 84%

Social Media Influence and Political Activism: A Literature Review and Research Agenda

Kanchnawongpaisan,

Kulachai

2023

Advances in Economics, Business and Management Research

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This study aims to examine the influence of social media and political activism. In summary, the researcher found that social media is all around, giving people who can occupy a lot of media space, always has an advantage, especially the dominance of political ideas and decision-making according to the policies of political parties. It also influences youth activism, which is the premise that Friendship-Driven and Interested-Driven online activity fosters political participation. This highlights the political significance of weak ties as embodied in large social networks. In doing so, the study deepened the understanding of how common forms of engagement with social media can influence youth political development and participation in the digital age. Discussions and suggestions were discussed in the latter part of this paper.

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Section: Discussionsupporting

confidence: 84%

Social Media Influence and Political Activism: A Literature Review and Research Agenda

Kanchnawongpaisan,

Kulachai

2023

Advances in Economics, Business and Management Research

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“…The Cambridge Analytica scandal revealed an especially dark side of this issue (Cadwalladr and Graham-Harrison, 2018). The now defunct company used personal user data to build psychographic user profiles (Garcia-Diaz et al, 2022; Kanakia et al, 2019) and influence voting preferences through tailored advertising (Hinds et al, 2020). Brad Pascarle, digital media director for Donald Trump’s successful 2016 presidential campaign, claimed that targeting highly specific clusters of voters daily on Facebook helped win the election (Cotter et al, 2021).…”

Section: ‘Hacking’ Human Mindsmentioning

confidence: 99%

Cyber-enabled influence operations as a ‘center of gravity’ in cyberconflict: The example of Russian foreign interference in the 2016 US federal election

Vićić,

Gartzke

2024

Journal of Peace Research

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Russia’s cyber-enabled influence operations (CEIO) have garnered significant public, academic and policy interest. 126 million Americans were reportedly exposed to Russia’s efforts to influence the 2016 US election on Facebook. Indeed, to the extent that such efforts shape political outcomes, they may prove far more consequential than other, more flamboyant forms of cyber conflict. Importantly, CEIOs highlight the human dimension of cyber conflict. Focused on ‘hacking human minds’ and affecting individuals behind keyboards, as opposed to hacking networked systems, CEIOs represent an emergent form of state cyber activity. Importantly, data for studying CEIOs are often publicly available. We employ semantic network analysis (SNA) to assess data seldom analyzed in cybersecurity research – the text of actual advertisements from a prominent CEIO. We examine the content, as well as the scope and scale of the Russian-orchestrated social media campaign. While often described as ‘disinformation,’ our analysis shows that the information utilized in the Russian CEIO was generally factually correct. Further, it appears that African Americans, not white conservatives, were the target demographic that Russia sought to influence. We conclude with speculation, based on our findings, about the likely motives for the CEIO.

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“…También existía la posibilidad de que la información que compartían los usuarios en redes sociales fuese utilizada sin su consentimiento con fines políticos. El caso de Cambridge Analytica, que operó en las campañas del Brexit en Reino Unido y en la elección que llevó al poder a Donald Trump en 2016, es una prueba de ello (Kanakia et al, 2019;ur Rehman, 2019).…”

Section: Campañas Políticasunclassified

Inteligencia Artificial y big data: nuevos paradigmas de la Comunicación Política y la Gobernanza Digital

De la Garza Montemayor,

Gómez Díaz de León

2024

MPL

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El espacio público y las democracias contemporáneas se han visto influenciadas por los recientes desarrollos tecnológicos derivados de las redes sociales, la virtualidad y la era digital. Específicamente el avance obtenido en el uso de la inteligencia artificial y la importancia del big data representan variables fundamentales que inciden en la vida social y que enriquecen el campo de estudio de la Comunicación Política y de la Ciencia Política, en la medida en que se ocupan de aspectos teóricos y prácticos de la política, los sistemas políticos, los comportamientos de la sociedad y las relaciones que en ella se desarrollan (Viñas et al., 2023: 45). En este contexto, partimos de la hipótesis de que la comunicación política en sus dimensiones de comunicación electoral y comunicación gubernamental se ha visto fuertemente influenciada por el desarrollo de estas dos variables que caracterizan la era digital: la IA y el big data. A partir de un análisis teórico y documental de la producción de diversos especialistas en los ejes temáticos propuestos, el objetivo del estudio es identificar el impacto de estas dos variables en tres aspectos, a saber: las formas de comunicación gubernamental, las campañas gubernamentales, y la gestión pública y la gobernanza digital. La selección bibliográfica obedece fundamentalmente a la actualidad de las referencias en cada tema y al reconocido prestigio de los autores seleccionados en cada materia. Las limitaciones del documento obedecen a lo incipiente de los estudios prácticos sobre estas variables en contextos latinoamericanos y en la debilidad de una política digital nacional en la mayoría de estos países. Se puede inferir que el acceso a la nueva era de conocimiento y virtualidad implica establecer en nuestra región centros de investigación y enseñanza en materia de IA, así como la consolidación de registros públicos y de bases de datos para la toma de decisiones y sopesar los riesgos éticos que todas estas transformaciones traen consigo a las sociedades modernas. Como agenda investigativa, el impacto de la IA en el futuro inmediato todavía plantea más preguntas que respuestas y más aún en campos como la comunicación y la política que tienen como insumo fundamental la información y sus interacciones en los espacios públicos.

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Cambridge Analytica � A Case Study

Cited by 8 publications

References 1 publication

Social Media Influence and Political Activism: A Literature Review and Research Agenda

Social Media Influence and Political Activism: A Literature Review and Research Agenda

Cyber-enabled influence operations as a ‘center of gravity’ in cyberconflict: The example of Russian foreign interference in the 2016 US federal election

Inteligencia Artificial y big data: nuevos paradigmas de la Comunicación Política y la Gobernanza Digital

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