Camelot Caves Incorporated: An Instructional Case*

Abstract

The case asks you to prepare a report and presentation to the shareholders of Camelot Caves Incorporated (CCI), a privately held winery located in Niagara‐on‐the‐Lake, Ontario, Canada. CCI has approached your firm to assist them in setting a new direction for the company. The shareholders need to make critical decisions about the company's operations, but they cannot seem to agree. You must obtain an understanding of CCI's current vision and mission, strategic position, and financial situation before analyzing the strategic fit and quantitative and qualitative implications of the alternatives under consideration—including the addition of a new distribution channel, the opening of a restaurant, and the production of ice wine—and considering the impact of your recommendations on the value of the business and its cash position. The case will allow you to integrate a number of issues faced by a small business seeking growth through evaluating strategic and operational issues and providing recommendations.