Animal camouflage serves a dual purpose in that it enhances both predation efficiency and anti‐predation strategies, such as background matching, disruptive coloration, countershading, and masquerade, for predators and prey, respectively. Although body size and shape determine the appearance of animals, potentially affecting their camouflage effectiveness, research over the past two centuries has primarily focused on animal coloration. Over the past two decades, attention has gradually shifted to the impact of body size and shape on camouflage. In this review, we discuss the impact of animal body size and shape on camouflage and identify research issues and challenges. A negative correlation between background matching effectiveness and an animal's body size has been reported, whereas flatter body shapes enhance background matching. The effectiveness of disruptive coloration is also negatively correlated with body size, whereas irregular body shapes physically disrupt the body outline, reducing the visibility of true edges and making it challenging for predators to identify prey. Countershading is most likely in larger mammals with smaller individuals, whereas body size is unrelated to countershading in small‐bodied taxa. Body shape influences a body reflectance, affecting the form of countershading coloration exhibited by animals. Animals employing masquerade achieve camouflage by resembling inanimate objects in their habitats in terms of body size and shape. Empirical and theoretical research has found that body size affects camouflage strategies by determining key aspects of an animal's appearance and predation risk and that body shape plays a role in the form and effectiveness of camouflage coloration. However, the mechanisms underlying these adaptations remain elusive, and a relative dearth of research on other camouflage strategies. We underscore the necessity for additional research to investigate the interplay between animal morphology and camouflage strategies and their coevolutionary development, and we recommend directions for future research.