The provincial press played a significant role in forming local attitudes and senses of civic identity in the late nineteenth and early twentieth centuries. Local and regional newspapers often adopted a 'boosterist' language, a style that enthusiastically promoted the particular qualities of places. The persistence of boosterism into the early twenty-first century makes it a concept worthy of further exploration. This study considers just one 'booster', Bernard Samuel Gilbert, and his illuminating series of articles on Lincoln for the Lincolnshire Echo in 1914. His correspondence illustrates the contrasting stances towards improvement typically employed within the local press -including the boosterist alongside the more critical.
Provincial newspapers, local politics, and civic boosterismLocal and regional newspapers became well established in late Victorian and Edwardian Britain. The lifting of stamp duties, advances in communication, printing and transportation, the expansion of literacy, and the growth of local democracy were among the various processes stimulating far greater levels of output and bringing much wider press representation. Newspapers performed a range of important political, economic, social and cultural functions on behalf of their host towns and cities. They were essential agents in promoting long-standing and new civic institutions and organisations. The stance of newspapers could be a critical factor in determining the fortunes of local associations and individuals. The press also assisted in the creation and consolidation of geographical spheres of political influence and of economic and financial exchange. In addition, publications articulated local senses of place identity: uncontested and contested, as well as real and imagined. The significance of provincial newspapers in the late nineteenth and early twentieth centuries has, correspondingly, stimulated considerable historical research, including numerous general studies evaluating the role of the press in British society.1 The historiography also Hobbs, 'When the provincial press was the national press c. 1836-c.1900', International Journal of Regional and Jackson, Andrew J.H. (2015. 'Civic identity, municipal governance and provincial newspapers: the Lincoln of Bernard Gilbert, poet, critic and "booster", 1914', Urban History, 42, 1, final version, 8 September 2014. 2 incorporates much local study, which considers individual publications and the urban centres that they represented in a broader social, political and cultural context. 2 Furthermore, some historians have placed great emphasis on the appealing qualities -if also the methodological challenges -of using newspapers as a primary source: 'There is certainly no contemporary document more redolent of local identity and municipal pride'.
3The political function of newspapers became very sophisticated. The growth of the provincial press coincided with the expansion of local democracy and inclusiveness, the development of civic pride and municipal self-expression, and prog...