Campaigns Against Intimate Partner Violence Toward Women in Portugal: Types of Prevention and Target Audiences

Martín, Florentino Moreno; Alvarez, Maria‐João; Alonso, Elena Ayllón; Villanueva, Icíar Fernández

doi:10.1080/10926771.2019.1637990

Cited by 4 publications

(10 citation statements)

References 14 publications

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“…A review mental health and psychosocial interventions utilizing participatory approaches with displaced populations [ 67 ] revealed benefits of this approach. Consistent with others, authors of the review emphasized a need for increased research to create evidence for community-based work, including of the type described in this manuscript [ 55 , 56 , 68 , 69 ].…”

Section: Introductionsupporting

confidence: 61%

“…Poster-based messaging campaigns are widely used for health-related purposes across contexts, especially in LMICs. This includes use of IPV posters, which often aim to encourage attitude shift and/or a behavioral response (e.g., call a hotline) [ 55 , 56 , 57 ]. IPV poster campaigns are increasingly common in LMICs, associated with global movements such as ‘16 Days of Activism Against Gender-based Violence’ and ‘Orange the World to End Violence Against Women’.…”

Section: Introductionmentioning

confidence: 99%

“…More rigorous multi-site research is needed to contribute to understanding what types of IPV interventions are effective in specific LMIC contents, including participatory workshops, messaging campaigns, and interventions involving men [ 55 , 56 ]. The purpose of the current study, targeting women and men Syrian refugees in Lebanon and Rohingya in Malaysia, is to create and test two community-based IPV interventions in two unique settings.…”

Section: Introductionmentioning

confidence: 99%

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Development and Testing of a Community-Based Intervention to Address Intimate Partner Violence among Rohingya and Syrian Refugees: A Social Norms-Based Mental Health-Integrated Approach

James

Welton‐Mitchell

Michael³

et al. 2021

IJERPH

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Intimate partner violence (IPV) is the leading form of gender-based violence globally and increases during times of conflict and displacement. To reduce IPV and encourage help-seeking, a two-phase community-based intervention was co-designed with Rohingya in Malaysia and Syrians in Lebanon. Three day workshops, utilizing a social norms-based mental health-integrated approach, were implemented for women and men in each country (n = 148). Pre- to post-measures indicated reductions in beliefs about acceptability of violence and rigid gender norms, and improvements in mental health, functioning, coping, and self-efficacy for women and men following workshop participation. Workshop participation was also associated with increased help-seeking intent, for both mental health and IPV (victims and perpetrators). Workshops included community design of poster campaigns to address IPV, which were then tested in each setting using a randomized controlled trial in Malaysia (n = 240) and a matched cluster comparison in Lebanon (n = 260). Women in both settings found IPV less acceptable in the poster condition. Help-seeking preferences were also influenced by the poster for women and men in both countries. This participatory intervention research can provide a roadmap for use in other settings, emphasizing the value of community-generated solutions to IPV among displaced populations.

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Section: Introductionsupporting

confidence: 61%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Development and Testing of a Community-Based Intervention to Address Intimate Partner Violence among Rohingya and Syrian Refugees: A Social Norms-Based Mental Health-Integrated Approach

James

Welton‐Mitchell

Michael³

et al. 2021

IJERPH

View full text Add to dashboard Cite

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“…Although there are divergent understandings on the extent and nature of media guidance in audiences, experts agree on their influence either in prolonging violence against women or confronting myths and stereotypes ( Easteal et al, 2015 ). Governments and not-for-profit organizations (NGOs) have employed advertising, mass-media campaigns, educational kits, and community events as their primary methods to enhance communities' responsibilities towards IPVAW ( Moreno-Martína et al, 2019 ). Initially, media campaign prevention initiatives have focused primarily on victims to make them aware of signs of abuse and of the existence of support services.…”

Section: Introductionmentioning

confidence: 99%

“…Initially, media campaign prevention initiatives have focused primarily on victims to make them aware of signs of abuse and of the existence of support services. Over time, they have also aimed at reframing IPVAW as a public issue to the general public and challenge attitudes and beliefs that normalize it ( Lavack, 2010 ; Moreno-Martína et al, 2019 ). It is worth noting that some campaigns also target witnesses to precisely promote bystander interventions by confronting social norms, underlining bystanders' responsibility, denoting bystander capability and the need to intervene in IPVAW situations ( Cismaru et al, 2014 ; Lavack, 2010 ).…”

Section: Introductionmentioning

confidence: 99%

How Can We Increase Neighbors' Intention to Report Intimate Partner Violence Against Women During the Pandemic?

Nardi-Rodríguez

Paredes-López

2021

Violence Against Women

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During the pandemic, neighbors can be potential allies to prevent intimate partner violence against women (IPVAW). Based on the reasoned action approach, we identified the predictors and the most relevant beliefs behind neighbors' intention to report to authorities that a woman is being victimized by IPVAW. A total of 352 Spanish participants completed a questionnaire. The regression analysis showed that perceived control and subjective norm were the best predictors of the intention (33% explained variance). Social media campaigns should target perceived inhibitors such as citizens' guilt for reporting ambiguous cases and close referents (friends and family) as prescribers of the helping behavior.

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Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth

Ribeiro Cardoso,

Jólluskin,

Paz

et al. 2023

JCRPP

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Purpose Domestic violence is a global social and public health problem for which several awareness campaigns have been conducted. Therefore, it is necessary to understand the impact of these campaigns on the population and the process of perception of the messages. In this context, this study aims to analyze the attitudes of individuals toward domestic violence campaigns. Design/methodology/approach Conducted in Brazil, this research adopted a quantitative approach, using a questionnaire survey with a convenience sample. The conceptual model incorporated three dimensions, namely, the perceived efficacy of the subjects regarding the campaigns, the adopted behavior as a consequence of exposure to the messages and finally, the word of mouth, the recommendation of conduct advised in the campaigns to family and friends. These dimensions were translated into a set of items that integrated the data collection instrument. In the questionnaire, it was intended that the interviewees answered the questions having in mind the campaigns addressed to the Brazilian population with the purpose of prevention for domestic violence, recently released in Brazil. Findings In a first descriptive analysis, all dimensions obtained positive values. The conceptual model was analyzed, and the hypotheses under study were tested using the partial least squares method. As for convergent and discriminant validity, it was found that each dimension presented adequate internal consistency and, simultaneously, was distinct from the others. The structural model explained 69.2% of the variance of “word of mouth” and 28.5% of the variance of “adopted behavior.” H1 was confirmed, showing a positive influence between perceived efficacy and adopted behavior. H2 was also accepted, and a positive impact of adopted behavior and the intention to recommend to others (word of mouth) was verified. Practical implications As a practical contribution, this research allows outlining recommendations for social marketing and communication professionals responsible for awareness campaigns. The results can alert professionals responsible for these campaigns to give visibility to the campaign itself, broadcasting it through mass media, if possible, but also through digital media, such as social networks. In terms of message content, the campaigns should seek behavioral change, leading, on the one hand, the recipients to adopt new behaviors and, on the other hand, to recommend these same behaviors to family and friends, thus multiplying the effect and effectiveness of the campaign. Originality/value This study makes an academic contribution, as it directly explores the impact of domestic violence prevention campaigns on the population and can be adapted to campaigns for other social causes. In addition, to the best of the authors’ knowledge, this is one of the first studies on domestic violence campaigns in Brazil, one of the main countries affected by this problem. As a practical contribution, this research allows outlining recommendations for social marketing and communication professionals responsible for awareness campaigns.

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Campaigns Against Intimate Partner Violence Toward Women in Portugal: Types of Prevention and Target Audiences

Cited by 4 publications

References 14 publications

Development and Testing of a Community-Based Intervention to Address Intimate Partner Violence among Rohingya and Syrian Refugees: A Social Norms-Based Mental Health-Integrated Approach

Development and Testing of a Community-Based Intervention to Address Intimate Partner Violence among Rohingya and Syrian Refugees: A Social Norms-Based Mental Health-Integrated Approach

How Can We Increase Neighbors' Intention to Report Intimate Partner Violence Against Women During the Pandemic?

Effects of awareness campaigns against domestic violence: perceived efficacy, adopted behavior and word of mouth

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