Can A Retail Web Site be Social?

Wang, Liz C.; Baker, Julie; Wagner, Judy A.; Wakefield, Kirk L.

doi:10.1509/jmkg.71.3.143

Cited by 536 publications

(499 citation statements)

References 62 publications

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“…The existing body of knowledge also includes numerous publications related to website design (15 %) (e.g., Arazy et al 2010;Ganley 2011;Gottschlich et al 2013;Li and Buchthal 2012;Macaulay et al 2007;Mackenzie et al 2009;Noh et al 2013;Shi et al 2013;Wang et al 2007;Yue and Jiang 2013;Zhang and Liu 2013;Zhu et al 2010). Social shopping websites (82 %), presentation sites (12 %), and virtual worlds (6 %) were the social media platform types primarily investigated.…”

Section: Research Theme: Website Designmentioning

confidence: 99%

“…Several articles in this research stream explore how to motivate, enhance, and support the interaction of consumers by applying collaborative shopping technologies (e.g., virtual advisors, avatars, social recommender systems), which support navigation and communication and impact consumers' shopping value (e.g., Arazy et al 2010;Gottschlich et al 2013;Hess et al 2009;Li and Buchthal 2012;Seedorf et al 2014;Shi et al 2013;Wang et al 2007;Yue and Jiang 2013;Zhu et al 2010). For instance, Seedorf et al (2014) explore social co-browsing for shoppers, a relatively recent social technology for collaborative online shopping, and how this technology impacts user engagement.…”

Section: Research Theme: Website Designmentioning

confidence: 99%

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Social commerce—state-of-the-art and future research directions

Baethge

Klier

2016

Electron Markets

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In recent years, social commerce evolved into an emerging phenomenon of global interest for marketers, businesses, and researchers alike. In light of this development, it is not surprising that the number of publications focusing on this phenomenon at the interplay of electronic commerce and social media has been rising substantially. The goal of this paper is to provide a structured overview of social commerce research by means of a structured literature review. Based on our literature search between 2007 and 2014 resulting in 116 published papers, we carve out and assess the knowledge and the research areas that have been predominantly addressed by the Information Systems, Electronic Commerce, and Marketing research community so far. By providing a research agenda, we hope that our results will stimulate and guide future research in this exciting field.

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Section: Research Theme: Website Designmentioning

confidence: 99%

Section: Research Theme: Website Designmentioning

confidence: 99%

Social commerce—state-of-the-art and future research directions

Baethge

Klier

2016

Electron Markets

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“…Wang et al (2007) suggest that the use of "social cues" (i.e. language, social role, voice, interactivity) by virtual retailers yields a competitive advantage that provides consumers with enhanced perceptions of human connection and the formation of emotional bonds; social applications induce perceptions of web site sociality, leading to increased pleasure and arousal, both of which positively influence flow, hedonic and utilitarian value, and patronage intentions.…”

Section: Engaging Social Media For Personalizing the Customer's Onlinmentioning

confidence: 99%

Social Media: A New Frontier for Retailers?

Constantinides

Romero

Boria

2008

European Retail Research

140

110

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During the last two decades the retailing industry is finding itself in a state of constant evolution and transformation. Globalization, mergers and acquisitions, and technological developments have drastically changed the retailing landscape. The explosive growth of the Internet has been one of the main catalysts in this process. The effects of the Internet have been mostly felt in retail sectors dealing mainly with intangibles or information products. But these are not likely to be limited to these sectors; increasingly retailers of physical products realize that the empowered, sophisticated, critical and well-informed consumer of today is essentially different to the consumer they have always known. The web, and particularly what is known as Social Media or Web 2.0, have given consumers much more control, information and power over the market process, posing retailers with a number of important dilemmas and challenges. This article explains what the new face of the Internet, widely referred to as Web 2.0 or Social Media, is, identifies its importance as a strategic marketing tool and proposes a number of alternative strategies for retailers. Implementing such strategies will allow retailers not only to survive, but also create competitive advantages and thrive in the new environment. EUROPEAN RETAIL RESEARCH Vol. 22, 2008, pp. 1-28 2 European Retail Research Vol. 22, pp. 1-28 Keywords IntroductionFifteen years after its commercial launching, the Internet has become the second most important distribution channel (after high street retailing) and a major source of customer information and empowerment (Urban 2003(Urban , 2005Constantinides/Fountain 2008). A number of recent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role. Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation. The web has made possible the direct contact between producers and consumers, making the physical retailer of information-based products or intangibles redundant.These developments are widely seen as effects of the Internet evolution and have been extensively discussed and debated. However, over the last three years, a new generation of online tools, applications and approaches such as blogs, wikis, online communities and virtual worlds, commonly referred to as Web 2.0 or Social Media, are increasingly attracting the attention of practitioners and, recently, of academics. As often happens when revolutionary innovations become booming business, research and theoretical underpinning on the Web 2.0 issue is still very limited and there is not even a generally accepted definition. What most people would agree though is that a fundamental element of Web 2.0 is what is widely known as Customer-Generated Content (CGC): besides extracting value, users also add value to W...

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“…The broad scope of research into this construct has shown that socialness within an interface can be readily perceived, whether the technology is a simple text-based interface or a technologically rich set of components including pictorial representation, natural language processing and other artificial intelligence capabilities [45,72,74]. It has been previously used to study consumers' shopping experiences with online providers [75,76] or face-to-face market transactions [77].…”

Section: Agarwal and Prasadmentioning

confidence: 99%

The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments

Torres

Díaz‐Fernández

Toral

et al. 2015

Technological Forecasting and Social Change

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Ubiquitous computing services constitute a new information technology that can be used in thousands of potential applications and environments. Ubiquitous computing is also changing the classic paradigm of information technology as it is forcing social and cultural changes. Determining factors affecting the use of ubiquitous services is essential to correctly define the characteristics of new value added services. However, this study investigates not only these factors, but also the moderating effect of previous experience. Due to the technological nature of ubiquitous services, previous experience alters the way in which potential users face these services. Findings suggest that previous experience changes the way in which antecedent relates to basic TAM constructs. The derived research models and empirical results also provide valuable indicators for future research and managerial guidelines for the successful adoption of ubiquitous computing services.

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Can A Retail Web Site be Social?

Cited by 536 publications

References 62 publications

Social commerce—state-of-the-art and future research directions

Social commerce—state-of-the-art and future research directions

Social Media: A New Frontier for Retailers?

The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments

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