Mobility remains a vital part of the well-being of rural-living, older adults and transportation disadvantaged persons. This study seeks to identify research and policy needs related to rural transit for older people and the transportation disadvantaged. To obtain this goal, the multidisciplinary study team conducted two activities as part of a 2016 rural transportation conference: a survey of conference attendees and open discussion to elicit additional information. Results suggest the attendees felt the need for rural transit for older adults would continue to increase with public and private funding being critical issues. Respondents had similar opinions about challenges and opportunities across socioeconomic characteristics including age, gender, political leaning, rurality, and organizational function. This suggests an opportunity to mobilize support for public transportation.