“…To provide a fully experimental validation of this working hypothesis, and complement the existing theoretical treatment, [3,4] three sets of electronically modulated compound classes were prepared and subjected to a solution phase conformer population analysis (Figure 2A). Specifically, the electronics of the parent sulfide, sulfoxide and sulfone scaffolds (1e, 2e, 3e) were perturbed through the introduction of electron-donating and electron-withdrawing substituents [R = NH 2 (a), OH (b), OMe (c), Me (d), H (e), F (f), Cl (g), CO 2 H (h), CO 2 Et (i) and NO 2 (j)].…”