Scent rolling, a behaviour observed in various large carnivores like wolves, entails the animal lowering its chin and neck towards a scent, followed by rubbing the head, neck, shoulders, and back into it. This behaviour is prevalent among wolves exposed to diverse scents, though its exact purpose remains uncertain. In this study, captive wolves at Osijek Zoo responded differently to odours during olfactory enrichment sessions. In the initial year of this study, the highest level of interest, evidenced by both the frequency of responses and scent-rolling behaviour, was noted when the wolves encountered odours such as curry and rosemary, along with deer/mouflon and rat faeces. While certain odours, such as llama faeces and deer/mouflon faeces, garnered longer durations of interest in the second year of study, others, like guinea pig faeces and oregano, elicited shorter responses. Female wolves demonstrated a higher level of engagement with scents compared with males, particularly through scent rolling behaviour, which was exclusively observed in females during the second year of this study. Interestingly, certain odours did not trigger scent rolling, suggesting selective preferences. On the other hand, sheep’s wool induced the longest duration of scent rolling, and a lack of significant differences in behaviour was observed between morning and afternoon sessions. Despite the existence of multiple hypotheses put forward to explain the causation of scent rolling in wolves, it seems to be elicited by unfamiliar odours.