In the digital economy era, the factors influencing enterprise digital transformation have become the focus in the study. Based on the minimum wage perspective, this paper uses the data of China listed companies and minimum wage to study the impact of minimum wage on enterprise digital transformation. The results show that the rise of minimum wage has accelerated the process of enterprise digital transformation, and this conclusion still hold true after robustness test and endogenous treatment. Mechanism analysis shows that the rise of minimum wage promotes enterprise digital transformation through innovation incentive effect. The heterogeneity analysis shows that for non-state enterprises, high-tech enterprises and China eastern enterprises, the minimum wage plays a more significant role in promoting enterprise digital transformation. The conclusion provides a useful reference for enterprises to effectively promote digital transformation and the government to reasonably set the minimum wage standard in the digital economy era.