“…To address this last-mile problem, i-frame interventions such as making composting easier by moving the bins closer to people's doors (DiGiacomo et al, 2018) or making the signage easier to read (Wu et al, 2018) can substantially increase composting rates. i-Frame interventions such as personalized information, messaging, and reminders have increased participation rates of low-income individuals in social policy programs, helping these policies realize their intended benefits (Despard, Roll, Grinstein-Weiss, Hardy, & Oliphant, 2022; Hotard, Lawrence, Laitin, & Hainmueller, 2019; Manoli & Turner, 2016; Page, Castleman, & Meyer, 2020; Umaña, Olaniyan, Magnelia, & Coca, 2022). i-Frame interventions can even mitigate reactance from people who are reluctant to comply with s-frame changes, using ideologically consistent frames (Bain, Hornsey, Bongiorno, & Jeffries, 2012) or messaging from in-group authority figures (Goldberg, Gustafson, Rosenthal, & Leiserowitz, 2021).…”