Can buy me love: Mate attraction goals lead to perceptual readiness for status products

Janssens, Kim; Pandelaere, Mario; Bergh, Bram Van den; Millet, Kobe; Lens, Inge; Roe, Keith

doi:10.1016/j.jesp.2010.08.009

Cited by 68 publications

(68 citation statements)

References 29 publications

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“…For instance, around the time of ovulation, women increase their attention to male status displays ( [22]; cf. [23]), consistent with the notion that mating with a high status man can confer benefits to a woman's offspring via the investment of resources. Further, attention is not the only mate identification mechanism influenced by romantic motivations.…”

Section: Underlying Theoretical Bases Of Mating-related Cognition Thesupporting

confidence: 79%

Sexually selective cognition

Maner¹,

Ackerman

2015

Current Opinion in Psychology

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Section: Underlying Theoretical Bases Of Mating-related Cognition Thesupporting

confidence: 79%

Sexually selective cognition

Maner¹,

Ackerman

2015

Current Opinion in Psychology

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“…Are there other boundary conditions for delineating when menstrual effects might be operative in a consumer setting? Of particular relevance to this special issue, how might the menstrual cycle be linked to branding (if at all) (see Hirschman, 2010, and Greenwood & Kahle, 2007, for works at the nexus of branding and evolutionary theory; see also Janssens et al, 2011, and Nelissen & Meijers, 2011, for evolutionary‐based explorations of the use of status products and luxury brands respectively)? In a recently‐completed project, Alessandra Boezio along with the current two authors explored whether a woman's menstrual cycle moderates her attitudes toward key brand personality traits (Stenstrom, Saad, & Boezio, 2011).…”

Section: Discussionmentioning

confidence: 99%

Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance‐related consumption

2012

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The menstrual cycle has been largely ignored within the consumer research literature. Using a survey panel, women's food and appearancerelated consumption was tracked for 35 consecutive days. As predicted, food-related desires, dollars spent, and eating behaviors were greater during the luteal (non-fertile) phase, whereas appearance-related desires, dollars spent, and beautification behaviors increased during the fertile phase. Dollars spent on products unrelated to food or beautification were not significantly influenced by the menstrual cycle. Hence, women's consumption desires, preferences, and dollars spent in evolutionarily relevant product categories (food and mating) fluctuate across their ovulatory cycle. Branding-related implications are briefly discussed.

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“…Depending on their menstrual status, women's attentional resources are differentially allocated to various evolutionarily relevant stimuli. On a related note, men are more likely to recall status products in a visual memory task subsequent to being primed with photos of a scantily clad woman (Janssens et al, 2011). Priming men with a mating cue triggers an attentional shift toward products that might be used as sexual signals in their quest to be appealing to women.…”

Section: The Evolutionary Roots Of Functional Areas In Cbmentioning

confidence: 99%

Evolutionary consumption

Saad

2013

J Consum Psychol

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An overview of the field of evolutionary consumption is provided. Brief summaries of disciplines within the evolutionary behavioral sciences that preceded evolutionary psychology (EP) are first offered. This is followed by a discussion of important EP principles including the domain‐specificity of the human mind, and the difference between ultimate and proximate scientific explanations. The evolutionary bases of memory, attitude formation/change, emotions, perception (our five senses), personality, and decision making are addressed next, along with specific links to consumer research. Next, I demonstrate how numerous consumer acts could be classified into one of four basal Darwinian modules: survival, reproduction (mating), kin selection, and reciprocal altruism. The paper continues with an exploration of the evolutionary roots of cultural products (e.g., song lyrics) and Darwinian happiness (along with the evolutionary etiology of maladaptive phenomena such as pathological gambling and compulsive buying). I conclude with a discussion of key epistemological benefits of Darwinizing consumer research including greater consilience, increased interdisciplinarity, and an ethos of methodological pluralism.

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Can buy me love: Mate attraction goals lead to perceptual readiness for status products

Cited by 68 publications

References 29 publications

Sexually selective cognition

Sexually selective cognition

Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance‐related consumption

Evolutionary consumption

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