Can cuteness soften my anxiety? The impact of conversational styles of service robots on consumer service acceptance
Juanjuan Yan,
Biao Luo,
Tanruiling Zhang
Abstract:Purpose
As artificial intelligence technology empowers service robots, they increasingly communicate with consumers in a human-like manner. This study aims to investigate the effect of service robots’ different conversational styles (competent conversational style vs. cute conversational style) on consumer service acceptance and demonstrate the moderating role of consumers’ technology anxiety.
Design/methodology/approach
Based on anthropomorphism theory and social presence theory, the authors conducted two s… Show more
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