In modern scientific research, more and more attention is paid to the mechanisms for maintaining the environmental situation in cities of various types. Forestry in many countries of the world is affected by various factors, among them, forest fires can be noted, which have a negative impact on the environmental situation both in large urban agglomerations and in vast territories occupied mainly by forest areas. The scientific work reflects the problem associated with the optimality and effectiveness of measures taken to prevent and extinguish forest fires. It is proposed to form 7 key macro regions based on the approach to ecological and economic zoning, which are territorially zoned according to homogeneous characteristics, where forestry production and forestry are separated. A distinctive feature can be noted in the proposed author's model of business processes in the system of forestry and forestry enterprises, in the context of zoning of territories. This model is based on the process approach and typology of forest areas in the context of ecological and economic zoning. Where the final eco-oriented processes at the output are a reduction in the number of forest fires, accelerated forest restoration using innovative methods and a transition to waste-free production. Based on the results of the study, a matrix of the general impact of intersections of ongoing processes on the financing of environmental measures in the forest industry and forestry is proposed. In this matrix, all eco-oriented processes are divided into group “A” and group “B”, and have a corresponding level of optimality (from 2 to 3).