Can I Invest in Metaverse? The Effect of Obtained information and Perceived Risk on Purchase Intention by The Perspective of the Information Adoption Model

Efendi̇oğlu, İbrahim Halil

doi:10.48550/arxiv.2205.15398

Cited by 2 publications

(2 citation statements)

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“…A stronger correlation exists between a favorable perception of personalized digital marketing strategies and heightened consumer purchase intentions. "Coefficient of Pearson's correlation" used to decide the relationship across the space separating the two variables; the results as followed : • A statistically significant positive correlation was observed at the 0.01 level between mental models and e-business growth, as indicated by Table (5), "The correlation coefficient" between these variables was found to be 0.665.…”

Section: -Hypothesismentioning

confidence: 99%

دور التخصيص في التسويق الرقمي: دراسة لمواقف المستهلكين ونوايا الشراء.

دارة

2024

EJFB

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Tلقد غيّر العصر الرقمي تمامًا كيفية تواصل الشركات مع عملائها، خاصة عندما يتعلق الأمر بالتسويق. الهدف من "دور التخصيص في التسويق الرقمي: دراسة اتجاهات المستهلك ونوايا الشراء" هو الحصول على نظرة ثاقبة لكيفية رؤية المستهلكين للتسويق الرقمي المصمم خصيصًا لهم، وتم استخدام معامل ارتباط بيرسون ومقياس ليكرت المكون من خمس نقاط. في هذه الدراسة لقياس مواقف العملاء وكيفية تأثيرها على نوايا الشراء. أظهرت أداة الدراسة اتساقًا داخليًا واعتمادية قوية، كما يتضح من معاملات ألفا كرونباخ، والتي تراوحت من 0.724 إلى 0.901. تشير النتائج، بشكل عام، إلى أن أساليب التسويق الرقمي المصممة خصيصًا لها تأثير إيجابي على مواقف العملاء ونوايا الشراء؛ ومع ذلك، من الضروري إجراء المزيد من الأبحاث لفهم العواقب المترتبة على ثقة المستهلك بشكل كامل.

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Section: -Hypothesismentioning

confidence: 99%

دور التخصيص في التسويق الرقمي: دراسة لمواقف المستهلكين ونوايا الشراء.

دارة

2024

EJFB

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“…The Metaverse is an immersive universe that mixes virtual reality and augmented reality, in which users are embodied by avatars and navigate virtual spaces (Efendioğlu, 2022). Eventually, several researchers characterised the metaverse as a component of a larger technological architecture.…”

Section: Literary Origin Of the Termmentioning

confidence: 99%

Marketing in the Metaverse: A Sceptical Viewpoint of Opportunities and Future Research Directions

Israfilzade¹

2022

EPESS

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Metaverse can be a difficult concept to comprehend because of its nature which includes richness and complexity. Researchers, managers, and opinion leaders anticipate that the Metaverse might actually change how customers engage with products and services. On the other hand, much technical staff and business managers are still unfamiliar with the Metaverse as a new business concept. By taking a sceptical viewpoint, the current paper may assist managers and scholars in making better decisions concerning the concept of the Metaverse in a marketing context. The paper begins by describing the metaverse notion in broad and in relation to marketing. Following this, we adopt a sceptical approach towards four critical categories: customer experiences, customer trust, customer engagement, and advertising in the Metaverse. Lastly, we propose future research directions, including defining what marketing in the Metaverse is and describing its narratives while minimising the hype and exaggerated claims surrounding it.

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Can I Invest in Metaverse? The Effect of Obtained information and Perceived Risk on Purchase Intention by The Perspective of the Information Adoption Model

Cited by 2 publications

References 0 publications

دور التخصيص في التسويق الرقمي: دراسة لمواقف المستهلكين ونوايا الشراء.

دور التخصيص في التسويق الرقمي: دراسة لمواقف المستهلكين ونوايا الشراء.

Marketing in the Metaverse: A Sceptical Viewpoint of Opportunities and Future Research Directions

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