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Objective: The aim is to identify the key marketing strategies implemented by the manufacturers to achieve growth and sustainable development goals (SDGs) market leadership by glove-producing companies in Malaysia in the highly competitive global marketplace. Theoretical Framework: This paper contributes to the existing literature on the marketing strategies practiced in the manufacturing industries, mainly focusing on the glove manufacturing industry in Malaysia, which ranks as the global supplier of hand gloves in the industrial and medical categories. Taken in total, this work provides a refined appreciation of marketing and innovation’s relationship within a particular sector, and it does so by examining how those Malaysian glove makers who contest global markets leverage creativity in their marketing strategies in response to supply chain interruptions, approving bodies, and shifts in international buying trends. Methodology: Following a case study approach, this study focuses on large glove manufacturers in Malaysia; Top Glove is a crucial player. Hence, secondary sources will be adopted during the data collection stage. Perceptual data is also gathered from workers of key executives, marketing managers, and other industry professionals, which gives a picture of these business entities' marketing campaigns and strategic decision-making procedures. Industry journals, company reports, and market study papers validate secondary data. Results and Discussion: This study reveals that policymakers, manufacturing businesses, and marketing scholars can learn about the necessity of niche-based policies and friendly legal environments to boost innovation and competitiveness within manufacturing industries. It provides recommendations on creating a favorable climate for employing innovative marketing strategies and the possible enlargement of home-based businesses internationally. Originality/Value: Based on the findings and insights gathered from the research on innovative marketing strategies in the competitive global economic environment, particularly focusing on the case study of top glove manufacturers in Malaysia, several recommendations can be proposed to guide businesses in enhancing their marketing approaches and organizational performance
Objective: The aim is to identify the key marketing strategies implemented by the manufacturers to achieve growth and sustainable development goals (SDGs) market leadership by glove-producing companies in Malaysia in the highly competitive global marketplace. Theoretical Framework: This paper contributes to the existing literature on the marketing strategies practiced in the manufacturing industries, mainly focusing on the glove manufacturing industry in Malaysia, which ranks as the global supplier of hand gloves in the industrial and medical categories. Taken in total, this work provides a refined appreciation of marketing and innovation’s relationship within a particular sector, and it does so by examining how those Malaysian glove makers who contest global markets leverage creativity in their marketing strategies in response to supply chain interruptions, approving bodies, and shifts in international buying trends. Methodology: Following a case study approach, this study focuses on large glove manufacturers in Malaysia; Top Glove is a crucial player. Hence, secondary sources will be adopted during the data collection stage. Perceptual data is also gathered from workers of key executives, marketing managers, and other industry professionals, which gives a picture of these business entities' marketing campaigns and strategic decision-making procedures. Industry journals, company reports, and market study papers validate secondary data. Results and Discussion: This study reveals that policymakers, manufacturing businesses, and marketing scholars can learn about the necessity of niche-based policies and friendly legal environments to boost innovation and competitiveness within manufacturing industries. It provides recommendations on creating a favorable climate for employing innovative marketing strategies and the possible enlargement of home-based businesses internationally. Originality/Value: Based on the findings and insights gathered from the research on innovative marketing strategies in the competitive global economic environment, particularly focusing on the case study of top glove manufacturers in Malaysia, several recommendations can be proposed to guide businesses in enhancing their marketing approaches and organizational performance
Objective: This study aims to evaluate the effectiveness of the land registration program in enhancing the legal protection of waqf assets in Indonesia, focusing on its contribution to achieving the Sustainable Development Goals (SDGs), particularly Goal 16 on peace, justice, and strong institutions. This study specifically focuses on the context of Banjar City, West Java. Theoretical Framework: This research applies Islamic law theory related to the protection of waqf assets and sustainable development theory, linking legal protection efforts with the achievement of SDGs. The Islamic perspective on waqf management emphasizes secure and sustainable stewardship, which aligns with the principles of sustainable development. Method: A juridical-empirical approach with a descriptive-analytical method is used in this study. Data were collected through interviews, field observations, and document reviews regarding the implementation of the land registration program and related policies in Banjar City, West Java. The analysis focuses on evaluating the effectiveness of these initiatives in protecting waqf assets. Results and Discussion: The study finds that the land registration program has made a positive contribution to the protection of waqf assets. However, challenges remain, including insufficient socialization and training for nadzir (waqf managers) and a lack of public understanding regarding the importance of land registration. Regulatory awareness programs, such as waqf land certification, offer significant potential to strengthen legal protection. The synergy between government policies and community participation is crucial for improving the effectiveness of waqf protection. Research Implications: This study provides practical implications for the development of policies aimed at strengthening the protection of waqf assets. It recommends improving socialization and training for nadzir and raising public awareness about the importance of waqf land registration. Collaboration between the government, religious institutions, and the community is essential for enhancing the protection of waqf assets. Originality/Value: The originality of this study lies in its identification of the importance of the land registration program and regulatory awareness in strengthening the protection of waqf assets in Indonesia, particularly in Banjar City. The study also offers practical recommendations to improve the implementation of these initiatives and provides insights into the local context in Indonesia, which can be used as a model for other regions.
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