“…Respondents' preference for collaborative campaigns may be expected, as collaboration between farmers is common in Norway. Many farmers work together in small joint operations consisting of two to five farmers that pool the resources of what are generally small scale operations (Schei et al, 2012;Burton & Farstad, 2020). Eriksen & Selboe (2012) observe, for example, that in the case of a Norwegian mountain farming community, community members collaborated to manage climate variability by sharing equipment, exchanging labour, and sharing knowledge and experience.…”