Can machine learning approaches predict green purchase intention? -A study from Indian consumer perspective

Choudhury, Nanda; Mukherjee, Rohan; Yadav, Rambalak; Liu, Yang; Wang, Wei

doi:10.1016/j.jclepro.2024.142218

Journal of Cleaner Production

2024

DOI: 10.1016/j.jclepro.2024.142218

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Can machine learning approaches predict green purchase intention? -A study from Indian consumer perspective

Nanda Choudhury,

Rohan Mukherjee,

Rambalak Yadav

et al.

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2024

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Cited by 2 publications

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A comprehensive systematic review of machine learning in the retail industry: classifications, limitations, opportunities, and challenges

Hassan,

Hassan

2024

Neural Comput & Applic

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A comprehensive systematic review of machine learning in the retail industry: classifications, limitations, opportunities, and challenges

Hassan,

Hassan

2024

Neural Comput & Applic

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The Impact of Green Purchase Intention on Compensatory Consumption: The Regulatory Role of Pro-Environmental Behavior

Chen,

Li,

Qian

et al. 2024

Sustainability

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Green purchasing behavior refers to the potential of consumers to reduce the impact on the environment and the excessive loss of natural resources in the procurement process as far as possible under the premise of meeting their own needs. This behavior is not only helpful in alleviating environmental problems but also is an important way to achieve sustainable development. However, whether consumers will increase non-green or excessive compensatory consumption behaviors due to the “moral permission” psychological tendency, present after purchasing green products, is an important question in the current research. This study explores the effect of green purchase intention on compensatory consumption behavior, with special attention to the moderating role of pro-environmental behavior in this relationship. With the increasingly severe global environmental problems, green consumption, as a pro-environmental behavior, has gradually become the focus of social attention. By analyzing the relationship between consumers’ green purchase intention and their subsequent compensatory consumption behavior, this study further reveals the important role of pro-environment behavior in the consumption decision-making process.

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Can machine learning approaches predict green purchase intention? -A study from Indian consumer perspective

Cited by 2 publications

References 104 publications

A comprehensive systematic review of machine learning in the retail industry: classifications, limitations, opportunities, and challenges

A comprehensive systematic review of machine learning in the retail industry: classifications, limitations, opportunities, and challenges

The Impact of Green Purchase Intention on Compensatory Consumption: The Regulatory Role of Pro-Environmental Behavior

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