Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? Empirical evidence from China

Tan, Si; Chen, Weiping

doi:10.1002/agr.21590

Cited by 10 publications

(4 citation statements)

References 55 publications

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“…Thus, CSA community might be built on traditional, face-to-face interactions that take place on-farm, but also through shared interests and advocacy that can take place inperson or online. Research specific to social media and local food is less common, but one study found that among CSA members in China, engaging in social media with their farm was related to members feeling stronger social bonds and commitment to their farm (Tan and Chen, 2018).…”

Section: Discussionmentioning

confidence: 99%

The role of community: CSA member retention

Witzling

Shaw

Strader³

et al. 2020

BFJ

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PurposeThe purpose of this paper was to better understand motivations for CSA participation with an emphasis on membership retention. Food-related and community-related motivations for participation were examined.Design/methodology/approachCurrent and former CSA members across Wisconsin completed an online survey. Participants were grouped based on their CSA membership status. The four groups were as follows: Keepers (current members planning to renew their membership with their current farm); Switchers (current members planning to switch their membership to a new farm); Stoppers (current members planning to stop purchasing a CSA share from any farm) and Formers (former CSA members). The groups were compared through ANOVA.FindingsKeepers had stronger community-related motivations, and they had more favorable perceptions about communication with their CSA farm. Food-related motivations were reduced among Stoppers but were similar among Keepers and Switchers.Research limitations/implicationsThis study used online purposive sampling; thus, generalizability of results is limited. Switchers were identified as a distinct group that trends younger and appears more willing to change CSA farms but is committed to CSA because of food-related motivations.Practical implicationsInvestment by CSA farmers in community building may improve member retention. They may achieve this, in part, through communication with members that taps into factors related to community, such as offering support and making emotional connections. Offering exemplary product is broadly important to keep individuals committed to CSA, but it does not uniquely keep individuals invested in a particular CSA farm the way community-related motivations may.Originality/valueThis is the first analysis to highlight differences between individuals who plan to renew their membership with their current CSA farm, those who plan to switch CSA farms and those who plan to stop purchasing CSA.

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Section: Discussionmentioning

confidence: 99%

The role of community: CSA member retention

Witzling

Shaw

Strader³

et al. 2020

BFJ

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“…Research in Norway shows that members who are more actively involved in farm activities have a higher evaluation of the farm, and their overall motivation for re-participating in the farm is higher [ 102 ]. In China, members’ online participation has a positive impact on social interaction, which also positively affects the satisfaction of CSA services [ 29 ]. Some researchers believe that if interaction is not emphasized and CSA members are only regarded as customers who buy products, the foundation of CSA may be damaged [ 5 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Research on membership retention has focused on surveys of CSA member satisfaction [19][20][21][22]. Prior research has examined factors such as price, convenience, trust, local food, product quality, customization, and online engagement that have been shown to positively influence membership joining and maintaining loyalty [3,21,[23][24][25][26][27][28][29][30].…”

Section: Introductionmentioning

confidence: 99%

Investigating consumers’ experiences with community supported agriculture: Convergent parallel design methods

Huang,

Wang,

Pan

2024

PLoS ONE

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Community-supported agriculture (CSA) represents a collaborative model where local farms and community members form partnerships to facilitate the direct delivery of fresh produce from farms to consumers. This study primarily investigates the experiences of current CSA members, focusing on the key factors influencing their retention intentions. Employing a convergent parallel mixed methods approach, this study gathers and analyzes both quantitative data (such as factors affecting members’ retention intentions) and qualitative data (derived from interviews reflecting members’ perceptions of their CSA experiences). The integration of these datasets provides a comprehensive understanding of the factors that shape CSA membership dynamics. The research findings underscore that Convenience, Product Quality, and Positive Interactions are pivotal factors that contribute to members’ Intentions to continue their CSA memberships. These insights are crucial for enhancing the services provided to CSA members and hold significant implications for the broader scope of CSA membership research. This study not only fills a critical gap in understanding the Chinese CSA context but also contributes to the global discourse on sustainable agriculture practices and community engagement.

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“…Various studies in developed and developing countries, have widely acknowledged the usefulness of such internet-based advisory sources. For instance, Tan et al [61] argue that in China, farmers access information about the marketing of farm produces using social media platforms such as WeChat, and in Australia, farmers also have a higher usage rate of website browsing [62]. Similarly, in the United Kingdom use of Twitter enables researchers and advisers to interact and share knowledge with farmers [63].…”

Section: Farmers' Use Of Ictbaismentioning

confidence: 99%

Impact of Farmers’ Climate Risk Perception and Socio-Economic Attributes on Their Choice of ICT-Based Agricultural Information Services: Empirical Evidence from Pakistan

et al. 2022

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In Pakistan, research on information and communication technologies-based agricultural information services (ICTbAIS) have gained significant attention owing to the overwhelming population of smallholder farmers (whose information needs are unable to be met by the conventional extension services) and the increasing incidence of climatic risk. This study is, therefore, conducted in the Punjab province of Pakistan (mixed cropping region) to explore farmers’ use of ICTbAIS and understand the relationship between farmers’ socio-economic attributes, risk perception, and choices of ICTbAIS. A sample of 480 farmers was drawn using a multistage sampling approach, and farmers were interviewed face-to-face. To analyze the dataset, a multivariate Probit (MVP) model was employed. The results show that Television (TV) and mobile-based advisory and mobile-based consultations appeared to be the most used ICTbAIS, followed by radio and internet-based advisory. The estimates of the MVP model showed that farmers’ age, education, farmland, tenancy status, off-farm income, and climate risk perception are significant determinants of their choices of ICTbAIS. Based on our results, we suggest policymakers and extension agencies to improve the content of ICTbAIS and make efforts for the awareness and training of farmers regarding the use of contemporary ICTs.

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Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? Empirical evidence from China

Cited by 10 publications

References 55 publications

The role of community: CSA member retention

The role of community: CSA member retention

Investigating consumers’ experiences with community supported agriculture: Convergent parallel design methods

Impact of Farmers’ Climate Risk Perception and Socio-Economic Attributes on Their Choice of ICT-Based Agricultural Information Services: Empirical Evidence from Pakistan

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