Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

Abstract

The present study seeks to bring to the fore contextual factors that are influencing the decision-making process of corporate website adoption among micro-enterprises in the context of the developing world. We argue that the adoption of corporate websites by the decision-makers of micro-enterprises could be a strategic lever for micro-enterprises’ brands to gain visibility in the marketplace. We further opine that for micro-enterprises to gain a foothold in doing business in the present information age, it is imperative for such businesses to take advantages of the opportunities inherent on the World Wide Web. Based on our findings, there is evidence to show that aside from the applicability of the technology-organisation-environment (TOE) contexts as significant contributing factors in the adoption of corporate websites by micro enterprises, the decision-makers’ demographics equally play a significant role. The findings of the study may assist policy makers and stakeholders within the Nigerian Internet ecosystem to focus their attention on specific key areas that are aimed at supporting the diffusion and adoption of corporate websites among micro-enterprises.

Fermatean Fuzzy CRITIC-COPRAS Method for Evaluating the Challenges to Industry 4.0 Adoption for a Sustainable Digital Transformation

“…However, Kamble, Gunasekaran, and Sharma [55] and Chauhan, Singh, and Luthra [28] concluded that the adoption of Industry 4.0 by a company is related to potentialities such as resistance to change, lack of standards and regulations, and privacy, which is in line with the results of the present study. Furthermore, Lin, Lee, Lau, and Yang [59] confirmed that technological incentives have a critical role in the adoption of Industry 4.0, and Lin, Lee, Lau, and Yang [59] and Osakwe et al [91] confirmed that the most significant influence driving the adoption of technologies is perceived advantage, which is inconsistent with the results of the present research. Moreover, Yadav, Luthra, Jakhar, Mangla, and Rai [56] confirmed that the high cost of implementation and lack of resources are significant economic challenges, and poor management and policy conflict are the most significant managerial challenges.…”

Exploring the Effects of Brand Promotion and Brand Image Perception on Business Outcomes of Small-sized Agribusiness Firms

“…The key informants in the study were business owners, CEOs/MDs, and managers of these fi rms. For the purpose of clarity, we defi ned small-sized agribusiness fi rm in line with the World Bank's classifi cation of micro, small and medium-sized enterprises (see Osakwe et al, 2015b), specifi cally, a small-sized agribusiness fi rm is an agribusiness that is manned by 10 to 49 staff . About 55 percent of the fi rms had been in the agribusiness sector for at least seven years while the rest of the fi rm has spent between one to six years in the sector.…”

Internet Presence and Multilingual Dissemination in Corporate Websites

“…This presence is achieved by means of the internet and the world wide web, which are great allies for the dissemination of corporate and commercial information, allowing SMEs to access global markets, interact with potential customers and improve their corporate image (Chaffey & Smith, 2013;Olvera-Lobo & Castillo-Rodríguez, 2018). As a result, it is undoubtable that a corporate website is one of the most important public relations vehicles for a company, as it enables them to foster engagement and gain the attention of users (Alcaide et al, 2013;Kotler & Armstrong, 2007;Osakwe et al, 2016;Peris-Ortiz et al, 2014).…”