Can Perceived Ease of Use Improve M-Commerce Adoption?

Abstract

In India, e-commerce sector is rising at an enormous pace, but even larger share is in the hands of offline retailers till now. A unique type of consumer behaviour has been seen because of the simple accessibility of the internet, where the customer searches for products and its information on the internet and then buys them offline. With this the researcher is here analysing the mediating effect of perceived ease of use on adoption of M-commerce services with the usage of advance mobile network generations. Data were collected from 616 respondents by making stratas of respondents in such a way that different telecom users who are doing online transactions were taken. Data were analysed by using Structural Equation Modeling technique and it was examined that the mediator (perceived ease of use) has a great impact on M-commerce adoption.

Factors Influencing the Behavioural Intention to Use AI-Generated Images in Business

“…The results obtained from the research show that, in the analysed context, the statistically relevant factors are (EE) and (SI), as confirmed by other studies (Daniali et al, 2022;Lai, 2020;K. Sharma & Madan, 2022;Terblanche & Cilliers, 2020) and PE as in research conducted by Daniali et al (2022), Gansser and Reich (2021), Lai (2020), K. Sharma and Madan (2022), and Terblanche and Cilliers (2020).…”

“…According to the technology acceptance literature, behavioural intention (BI), which determines the acceptance of image diffusion AI in business, can be attributed to perceived customer value (PCV), effort expectancy (EE), facilitating conditions (FC), habit (H), hedonic motivation (HM), performance expectancy (PE) and social influence (SI). The results obtained from the research show that, in the analysed context, the statistically relevant factors are (EE) and (SI), as confirmed by other studies (Daniali et al, 2022;Lai, 2020;K. Sharma & Madan, 2022;Terblanche & Cilliers, 2020) and PE as in research conducted by Daniali et al (2022), Gansser and Reich (2021), Lai (2020), K. Sharma and Madan (2022), and Terblanche and Cilliers (2020).…”

Explanation Of E-Service Quality and Actual Use of M-Banking

“…Perceived ease of use (Hanjaya, Kenny, & Gunawan, 2019;Sharma & Madan, 2022) found that e-service quality impacts perceived ease of use. E-service quality allows consumers' wishes to be accessed more flexibly because it can be done anywhere.…”