Can protection motivation theory predict pro-environmental behaviour of small rural tourism enterprises? An extended model including community involvement

Zhu, Zhongyuan; Wang, Rong; Hu, Jing; Jiang, Ziming

doi:10.1080/10941665.2022.2075777

Cited by 13 publications

(9 citation statements)

References 76 publications

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“…PMT is a common theory used to explain people’s environmental behaviors (Emily et al , 2020). PMT combines individual and social constructs to grasp the cognitive decision-making process; people compare the costs and rewards of different behaviors and, based on the superiority of each of them, decide to do a particular behavior (Zhongyuan et al , 2022). Shafiei and Maleksaeidi (2020) rationalize that people begin to compare the threat appraisal and coping appraisal to consider the protection behaviors.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Shafiei and Maleksaeidi (2020) rationalize that people begin to compare the threat appraisal and coping appraisal to consider the protection behaviors. Zhongyuan et al (2022) explain the pro-environmental behavior of tourism enterprises, they reveal that the vulnerability to risks, risk severity and self-efficacy have significant effects on pro-environmental behavioral intention.…”

Section: Literature Reviewmentioning

confidence: 99%

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Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications

Negm

2023

IJSHE

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Purpose This study aims to examine how higher education can mold pro-environmental actions among students with educational social-marketing leads; it probes into the direct influence of four value orientations toward pro-environmental beliefs, norms and behaviors. Design/methodology/approach This quantitative research sought deductive reasoning. Data gathering took place in January 2023, following a cross-sectional framework. The researcher visited various private universities in Egypt, which used effort to change the practices among students toward sustainable developments, distributing digitally administrated questionnaires to students on campus. Through convenience nonprobability sampling, 581 questionnaires were collected and statistically analyzed, using SPSS. Findings This study shows that altruistic and biospheric value impact students’ personal beliefs toward pro-environmental behaviors; students’ personal beliefs significantly impact the norms that are present on campus; the norms found on campus impact significantly students to behave as green passengers, recyclers and utility-savers. Practical implications Higher education institutions play a significant role in promoting the manifestations of rationality and objectivity among students about environmental challenges and sustainable development. Eco-friendly behaviors are rooted in values; thus, understanding the initial values among students is critical in developing coping strategies and social marketing initiatives that inspire the needed conservational behaviors. Originality/value By aligning the value-belief-norm theory with two disciplines (higher education on sustainability and social marketing), this study builds upon the theory, identifying the underlying value-structures that inspire students’ necessary environmental and sustainable behaviors to improve societies for future generation rightness. This study provides more nuanced insights into a better educational intervention for shaping students’ manners toward environmentalism to improve communities worldwide.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications

Negm

2023

IJSHE

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“…Previous research has discussed the relationship between the design of ecotourism availability and destination social responsibility on tourists' environmentally friendly behaviors and destination loyalty [73]. Other research has utilized protection motivation theory (PMT) to explain the emergence and implementation of pro-environmental behaviors (PEB) by small rural tourism enterprises (SRTE) [79]. Additionally, Shen, Wang, Loverio, Liu, and Wang [10] confirmed that in rural tourism studies, tourists' attachment to a place will influence their well-being through pro-environmental behaviors.…”

Section: Loyaltymentioning

confidence: 99%

Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior

Shen,

Wang

2023

Agriculture

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Maintaining the sustainable development of fascinating resources in Taiwan’s Hualien and Taitung (Huatung) regions is the basis of organic agritourism. Loyalty not only represents tourists’ commitment to return and recommend but also serves as a goal for destination development. The purpose of this study is to propose and examine the effect of destination fascination on loyalty through a conceptualized Reasonable Person Model (RPM), mediated by place attachment and pro-environmental behaviors. SPSS21 and the linear structure relationship model (LISREL) were used as data analysis tools in this study. A total of 500 valid online questionnaires were collected through snowballing and convenience sampling. The data analysis results revealed that destination fascination has a positive and significant impact on loyalty through place attachment and pro-environmental behavior. Another finding is that place dependence, place identity, and pro-environmental behavior all have mediating effects, with place identity being the main mediating variable. The contributions of this study are mainly reflected in examining the application of RPM in fascination and loyalty, as well as providing practical suggestions for destination fascination and place identity.

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“…Recent studies also revealed that involvement is positively and significantly related to tourists' environmentally responsible behavior [26,52,105,135]. Others also pointed out that individuals with a high level of involvement in environmental activities were more likely to select eco-friendly service providers than individuals with a lower level of involvement [52,[136][137][138].…”

Section: Community Attachment Involvement and Environmentally Respons...mentioning

confidence: 99%

“…Vaske and Kobrin [125] and Orgaz-Agüera et al [146] found that community and place attachment can directly or indirectly affect residents' support for tourism development and ERB. Regarding the impact of community involvement on ERB, previous studies demonstrated that residents and tourists who are highly involved with their hosted communities contribute to more environmentally responsible behavior in daily practices [26,52,136,138,147,148]. However, "few studies have investigated the intervening mechanisms by which residents lend their support to tourism development" [149].…”

Section: The Mediation Effect Of Community Attachment and Involvementmentioning

confidence: 99%

Destination Social Responsibility and Residents’ Environmentally Responsible Behavior: Assessing the Mediating Role of Community Attachment and Involvement

et al. 2022

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This study revisited the relationship between destination social responsibility (DSR) and residents’ environmentally responsible behavior (ERB) in conjunction with the stimulus–organism–response (S-O-R) framework to assess the mediating effect of community attachment and involvement. The proposed conceptual research model was empirically examined with 375 residents from the largest tourist destinations in Ghana. A cross-sectional research design was used, and structural equation modeling (SEM) was applied to test the mediating role of community attachment and involvement. The findings of this study confirmed that DSR has a significant and positive relationship with residents’ community attachment, involvement, and ERB. In addition, the findings of this study revealed a positive relationship between community attachment and residents’ ERB. The findings of this study also confirmed the indirect effect of DSR on residents’ ERB through community attachment. Contrary to expectations, the results of this study did not support the direct and indirect effects of community involvement on residents’ ERB. This study responded to the call from previous research to investigate the relationship between residents’ DSR and socio-psychological constructs, such as community attachment and involvement, which in turn enhance and improve their ERB in different cultures and tourism destinations.

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Can protection motivation theory predict pro-environmental behaviour of small rural tourism enterprises? An extended model including community involvement

Cited by 13 publications

References 76 publications

Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications

Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications

Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior

Destination Social Responsibility and Residents’ Environmentally Responsible Behavior: Assessing the Mediating Role of Community Attachment and Involvement

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