“…In natural disasters, government messages should focus on information rather than blame assignment or mitigation (Liu, Lai, & Xu, 2018). Careful messaging from the government can deter a variety of negative social events, beyond crises, including ethnic discrimination (Fang, Guess, & Humphreys, 2019), increasing compliance with government recommendations (McAdams & Nadler, 2005), and decreasing support for separatist movements (Kamena & Utych, 2019). Indeed, in relation to the COVID-19 crisis, initial evidence suggests that, in Italy, government messaging (through observational analyses) is seen as believable and induces compliance, even among those who do not trust the government (Barari et al, 2020).Given the rapidly developing situation in the United States, we examine how the government can create effective messages to get citizens to comply with precautions to prevent the spread of COVID-T…”