Can the Netflix Business Model Actually Work for Commercial Aviation in Central Europe? It Is Complicated!

Abstract

The case discusses SurfAir's European market entry. For a flat fee, subscribers can fly on SurfAir's network as much as they wish. It describes their entry into the market and the network development, as well as subsequent changes to the business model. While SurfAir initially operated one jet on their Zurich-London route, this route was soon discontinued. Instead, SurfAir collaborated with another airline operator offering single seats. A little more than a year after launching their European venture, SurfAir closed their European operations. This case allows to develop an understanding of the reasons why this venture was marked by failure.

Impact of diversity management on innovative work behavior: mediating role of human resource management and affective commitment

“…In general, HRM activities within firms aim to provide long-term success and survival through increasing human capital and achievement (Hassan, 2016). Further, prior literature indicates that the success of HRM activities depends on the perception of employees (Alfes et al, 2012;Merkle et al, 2021). As the social exchange theory indicates, "voluntary actions of actors that are motivated by the returns they are expected to elicit from others" (Blau, 1964).…”

“…Further, prior literature indicates that the success of HRM activities depends on the perception of employees (Alfes et al. , 2012; Merkle et al. , 2021).…”