Can the Subaltern(s) Speak? Amplifying the Voices of Global South Scholars in the Australasian Marketing Academy

Badejo, Abi; Appau, Samuelson; Zainuddin, Nadia; Kariippanon, Kishan

doi:10.1177/14413582221094627

Cited by 11 publications

(12 citation statements)

References 28 publications

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“…In the fourth paper, Bádéjọ et al (2022) ask us to reflect on our approach to inclusion and diversity with respect to Global South Scholars (GSS) and our willingness to decolonise the discipline. The authors note that compared with their White colleagues, GSS often have less favourable general academic experiences, including more explicit discrimination and greater implicit bias.…”

Section: The Special Section Papersmentioning

confidence: 99%

The Future of the Australasian Marketing Academy: Challenges and Priorities

Gurrieri

Reid

2022

Australasian Marketing Journal

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In this introduction to the special section on the future of the Australasian marketing academy, we reflect on the rapidly changing academic environment and the challenges and priorities this raises for the marketing discipline. Specifically, we consider the value of marketing education and research to stakeholders, how marketing can contribute to emerging challenges across business and society, how the marketing academy can amplify marginalised voices and be more inclusive, and the health and wellbeing of marketing academics. Next, we present key findings from research we conducted to examine issues of equity, inclusion and wellbeing within the Australian and New Zealand Marketing Academy (ANZMAC) member environment. We highlight which problems persist and where change is needed to challenge exclusionary dynamics and foster a more inclusive academy. To unpack and draw further attention to these issues, we then introduce the six papers that comprise the special section. Collectively, these papers present provocations on the future of the Australasian marketing academy and invite you to consider where we should be headed and what actions must be taken.

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Section: The Special Section Papersmentioning

confidence: 99%

The Future of the Australasian Marketing Academy: Challenges and Priorities

Gurrieri

Reid

2022

Australasian Marketing Journal

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“…Our approach draws upon Rigney's (1999) Indigenist research principles, Nakata's (2007) Indigenous standpoint theory and Bacchi's (2009) Foucauldian discourse analysis approach.…”

Section: Methodsmentioning

confidence: 99%

“…We draw upon the same key features of Rigney's and Nakata's approaches that Hogarth does; however, rather than using Fairclough's (1989) critical discourse analysis approach, we have selected Bacchi's (2009) "What is the problem represented to be" Foucauldian discourse analysis approach.…”

Section: Methodsmentioning

confidence: 99%

The “problem” of Australian First Nations doctoral education: a policy analysis

Raciti,

Manathunga,

2024

JSOCM

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Purpose Social marketing and government policy are intertwined. Despite this, policy analysis by social marketers is rare. This paper aims to address the dearth of policy analysis in social marketing and introduce and model a methodology grounded in Indigenous knowledge and from an Indigenous standpoint. In Australia, a minuscule number of First Nations people complete doctoral degrees. The most recent, major policy review, the Australian Council of Learned Academies (ACOLA) Report, made a series of recommendations, with some drawn from countries that have successfully uplifted Indigenous doctoral candidates’ success. This paper “speaks back” to the ACOLA Report. Design/methodology/approach This paper subjects the ACOLA Report, implementation plans and evaluations to a detailed Indigenous Critical Discourse Analysis using Nakata’s Indigenous standpoint theory and Bacchi’s Foucauldian discourse analysis to trace why policy borrowing from other countries is challenging if other elements of the political, social and cultural landscape are fundamentally unsupportive of reforms. Findings This paper makes arguments about the effects produced by the way the “problem” of First Nations doctoral education has been represented in this suite of Australian policy documents and the ways in which changes could be made that would actually address the pressing need for First Nations doctoral success in Australia. Originality/value Conducting policy analysis benefits social marketers in many ways, helping to navigate policy complexities and advocate for meaningful policy reforms for a social cause. This paper aims to spark more social marketing policy analysis and introduces a methodology uncommon to social marketing.

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“…Second, although it is not yet a flourishing area of research, many businesses have included diversity, equity, and inclusion (DEI) in their business agenda. AMJ has reflected various aspects of DEI in a number of recent articles such as the voice and visibility of Aboriginal and Torres Strait peoples (Raciti, 2022), an indigenous Māori perspective on engagement (Love & Hall, 2022), the adoption of diversity and inclusion practices (Bádé jọ et al, 2022), and gender equity in the marketing academy (Dobele et al, 2022).…”

Section: Future Research Directions and Conclusionmentioning

confidence: 99%

Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

Quach

Ngo

2022

Australasian Marketing Journal

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This article reviews papers published in the Australasian Marketing Journal (AMJ) from 2015 to 2022 (Issue 2). About 276 papers were considered in our analysis. Adopting text mining, we reveal the key terms associated with research published in AMJ over the last 6 years. We employ a topic modeling procedure to find 15 topics that have been featured in the Journal and to depict the trends in topics over time. For example, in 2021 and 2022, there has been a big increase in “Digital,” “Artificial Intelligence,” “Sustainability,” “Online Engagement,” and “Purchase Intention” topics, in line with the AMJ’s desire to capture the current industry and academic trends. A citation analysis shows the growth of articles and citations of papers published in AMJ and reveals some of the most cited papers. It is demonstrated that methodological articles are more likely to receive a high number of citations. We conclude by suggesting emerging topics and future research directions.

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Can the Subaltern(s) Speak? Amplifying the Voices of Global South Scholars in the Australasian Marketing Academy

Cited by 11 publications

References 28 publications

The Future of the Australasian Marketing Academy: Challenges and Priorities

The Future of the Australasian Marketing Academy: Challenges and Priorities

The “problem” of Australian First Nations doctoral education: a policy analysis

Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

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