Can Traditional Markets Became Online Market

Abstract

In this era of the coronavirus pandemic, all fields are experiencing changes. Including the world of economy and business, especially in marketing. The movements are very dynamic. A businessman must be required to have innovative creativity. These changes affect all human activities as consumers, in which consumers are an important element and need to get attention in the business world. Consumers as users of goods and services always have considerations in deciding purchases, among others in choosing a product brand, facilities and service quality. The basis for successful marketing is understanding consumer needs, therefore a company must develop an effective strategy to support attractive offerings for the target market. In this all-digital era, all consumer needs must be available and served quickly, easily accessible and obtained, clean and hygienic according to health protocols, at that time producers are also competing to immediately take this market segment and provide the best service. This study aims to determine the information literacy of changes in consumer behaviour from traditional markets affected by the Coronavirus outbreak to the online market. This research uses a literacy study method in which data is collected from libraries, reading, taking notes and processing research materials. Coronavirus has a very broad impact on the fate of traders and traditional market business actors because their turnover has dropped dramatically, getting around this problem, many traders use digital marketing applications. By cooperating with service providers between goods. this strategy is to attract potential buyers in the online market.