Enterprise email classification in the sales engagement platform is a challenge due to its evolving asynchronous conversational context during the sales process and differences across industries and organizations. This is further exacerbated by the limited amount of labeled emails due to security and privacy constraints. The leaderboard success of using pretrained language models (LMs) such as BERT and various transfer learning techniques promises a paradigm shift to natural language processing, yet the recipe for applying high performance transfer learning (HPTL) in practical applications remains unclear. This article investigates applying HPTL to sales engagement email classification through a series of experiments and analysis. The experiment datasets include two different organizations' emails. The contribution of this paper is 4-fold: (a) analysis and characterization of the email corpora from different organizations; (b) identification of the best combinations of pre-trained LMs under different modeling architectures; (c) study of the impact and trade-off of limited labeled data on the model accuracy and training time; and (d) characterization and study of the impact of different orgs' datasets on the model accuracy. Our results showed that a practical winning recipe that uses BERT-finetuning with as few as 500 labeled training examples can consistently outperform significantly with reasonable training time among all models evaluated. K E Y W O R D S cross-org transfer learning, domain shift, email intent classification, pre-trained language model, sales engagement, transfer learning 1 INTRODUCTION Sales are one of the oldest professions on earth. 1 Until very recently, a typical sales representative (sales rep) got a list of names (leads, or prospects) and manually went through the list one by one calling and emailing the prospects. The rise of Sales Engagement Platforms (SEPs) such as Outreach, SalesLoft, InsideSales, Groove, and Apollo has rapidly changed this state of affairs, leading to large improvements in rep performance. SEPs encode a company's sales process into a sequence of steps consisting of emails, phone calls, LinkedIn messages, and other tasks. Different sequences are usedfor different types of prospects, market segments, and so forth. SEP then ensures consistent execution of these sequences, completely automating some sales tasks (eg, auto-sending personalized emails and LinkedIn messages), while scheduling and reminding the rep when it is the right time to do the manual tasks (eg, phone call, custom manual email). As a result, every rep can simultaneously perform one-on-one personalized outreach to up to 10× more prospects than before.