Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices

Hamzaoui-Essoussi, Leila; Zahaf, Mehdi

doi:10.1080/08974438.2011.621834

Cited by 73 publications

(51 citation statements)

References 36 publications

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“…Organic food consumption is thought to be an alternative lifestyle beginning with pregnancy (Pino et al, 2012), the arrival of a baby (Hamzaoui-Essoussi & Zahaf, 2012), and having children in the family (Hamzaoui-Essoussi & Zahaf, 2012). However, motivations for organic food consumption and importance attached to different organic food consumption motives vary across countries (Cerjak et al, 2010;Quah & Tan, 2010) which make it difficult to generalize the findings.…”

Section: Organic Food Consumption Motivesmentioning

confidence: 50%

“…Product attributes such as quality (Lockie et al, 2002;Smith & Paladino, 2010;Hamzaoui-Essoussi & Zahaf, 2012;Ergin & Ozsacmaci, 2011), better taste (Lockie et al, 2002;Dahm, Samonte, & Shows, 2009;Hasançebi, 2010;Hughner et al, 2007;Stolz, Stolze, Hamm, Janssen, & Ruto, 2010;Hamzaoui-Essoussi & Zahaf, 2012;Ergin & Ozsacmaci, 2011), nutrition value, and freshness (Fotopoulos & Chryssochoidis, 2000) have also found to be influential in organic food consumption.…”

Section: Organic Food Consumption Motivesmentioning

confidence: 99%

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Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Yılmaz¹,

Ilter²

2017

JEW

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Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers' minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers' increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers' attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action (TRA). The results of 622 successful surveys used for this empirical research indicate that Turkish consumers' attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.

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Section: Organic Food Consumption Motivesmentioning

confidence: 50%

Section: Organic Food Consumption Motivesmentioning

confidence: 99%

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Yılmaz¹,

Ilter²

2017

JEW

View full text Add to dashboard Cite

show abstract

“…Several studies find that most consumers state (Canavari et al 2002;Fearne and Bates 2003;O'Donovan and McCarthy 2002) or show (Akaichi, Nayga, and Gil 2012;Soler, Gil, and Sanchez 2002) a general WTP more for organics. This also holds for two studies focusing on organic consumers and organics in general (Chinnici, D'Amico, and Pecorino 2002;Hamzaoui-Essoussi 2012). However, a Swedish study on organic consumers found that half did not state they were willing to pay more for organic bread (Kihlberg and Risvik 2007), and in a Dutch study on occasional organic consumers, more than half did not state a willingness to do so for organic olive oil (Kalogeras et al 2009).…”

Section: Q4 How High Is Consumers' Wtp For Organic Food?mentioning

confidence: 93%

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Aschemann‐Witzel¹,

Zielke²

2015

Journal of Consumer Affairs

340

193

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Support for organic farming is a promising policy for improving sustainability in the food sector. Further consumer demand, however, is hindered by high prices. We review research from 2000 to 2014 on the role of perceived price, income, price knowledge, willingness to pay, and reactions to price changes on organic food. We find that price is the major perceived barrier to purchase. Income is only a partial explanatory factor and is superseded by psychographic variables. Willingness to pay a premium is around 30% (ranging from 0% to 105%) and depends on consumer segments and product category. Price knowledge is vague, and organic consumers' price sensitivity is relatively lower than that of occasional or nonorganic consumers. The results suggest that further market differentiation in terms of organic consumer segments and food categories is necessary. Furthermore, we discuss detailed implications for public policy and practice and present a future research agenda.

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“…Second, to study the price in three different innovation types (conventional, organic, functional) and for three different market players (SME, MNC and retailers). The food brands are clearly differentiated by the technology, quality and production standards applied; and conventional food has the lowest innovativeness applied, whereas functional food has the highest (Verbeke 2006;Sparke and Menrad 2009;Hamzaoui-Essoussi and Zahaf 2012;Davcik 2013). In this process, this paper makes several contributions to the existing business literature.…”

Section: Introductionmentioning

confidence: 99%

“…It is possible to achieve this by estimating the organic and functional brands in comparison to conventional brands. Interested readers can assess this typology in detail from the food-orientated research articles (e.g., Sparke and Menrad 2009;Sorenson andBogue 2007, Hamzaoui-Essoussi andZahaf 2012;Davcik 2013).…”

Section: {Take In Tables 1 and 2}mentioning

confidence: 99%

Impact of product differentiation, marketing investments and brand equity on pricing strategies

Davcik

Sharma

2015

European Journal of Marketing

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Prior research explores the individual impact of brand equity and new product development on firms' marketing performance but there is little work that takes a holistic view of their combined influence. This paper uses an aggregate data set for 735 fast moving consumer goods (FMCG) brands from Nielsen (10,282 households) to explore the combined influence of brand equity, marketing investment and product differentiation on differences in pricing among small and medium enterprises (SME), multinational companies (MNC) and retailers (private labels). Using a cluster analysis, it is shown that premium price is positively associated with innovation and company type. Managerial implications of the findings are discussed along with future research directions.

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Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices

Cited by 73 publications

References 36 publications

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Impact of product differentiation, marketing investments and brand equity on pricing strategies

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