“…Both models have a long success record and are frequently applied in economics, psychology, consumer research, and related fields, including the domains of travel behavior (e.g., Adamowicz, Louviere, & Williams, 1994;Hensher, 1994;Train, 1978;Wardman, 1988), environmental behavior (e.g., Hanley, Wright, & Adamowicz, 1998;Roberts, Boyer, & Lusk, 2008), political choice behavior (e.g., Bowler, Karp, & Donovan, 2010;Karp, 2009;Nownes, 1992), consumer choices (e.g., Green & Srinivasan, 1978, 1990, or food choices (e.g., Gil & Sánchez, 1997;Loureiro & Umberger, 2005, 2007. For example, using probit models, Ryan and Farrar (2000) analyzed preferences in health care (e.g., treatment in a local clinic vs. treatment in a hospital), and Phillips, Maddala, and Johnson (2002) measured preferences for different HIV tests.…”