The International Encyclopedia of Political Communication 2016
DOI: 10.1002/9781118541555.wbiepc227
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Candidate, Political

Abstract: A political candidate is the person who strives to win political offices, essentially through electoral procedures. The word originates from the Latin candidatus, "man in white," referring to the white robe (toga) that Romans standing for a public office used to wear, which symbolized the untarnished moral qualities that were considered to be the indispensable characteristics of a political man. David Easton's analytical framework (1965) offers the best way to approach the subject. The "candidate" can be locat… Show more

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