raveling over the ridges and through the fertile valleys of Humboldt, Mendocino and Sonoma counties, one encounters a variety of farms, ranches, wineries and farm stands-and now a proliferation of cannabis industry billboards. Touting cannabis appellations and the ease of acquiring cannabis goods and services, their message is loud and clear: legal recreational cannabis has arrived. As the cannabis sector has come fully into public view, so too has its interaction with noncannabis agriculture. In Humboldt, Mendocino and Sonoma counties, as in other California counties, cannabis regulations over the expansion of recreational cultivation are still being refined. The uncertainty about how they will impact local economies, environments and communities is also affecting the noncannabis agricultural community. The changes farmers and ranchers will undoubtedly face are situated within broader questions about farmland transitions in the United States. Finance, land access, crop shifts Across the United States, farmland is increasingly subject to financial investment and speculation. Research suggests that financial investment in the food system RESEARCH ARTICLE "We can't just be a county that supports inebriants": Voices of the noncannabis agricultural community Interviews with noncannabis producers in Northern California revealed a variety of concerns about legal cannabis production, from access to land and crop shifts to outsider investments.